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Across Asia-Pacific, the HR function is being reshaped by AI, analytics, and data-driven decision-making as organizations seek to move from intuition-led processes to strategic workforce leadership. McKinsey’s State of AI research shows that AI use is now ubiquitous across business functions yet scaling it to deliver enterprise value remains a work in progress — with only about one-third of companies reporting scaled AI deployment that impacts decisions at scale. At the same time, Gartner finds that only 24 % of HR teams are maximizing the business value of HR technology, underlining a gap between tool adoption and strategic use of HR data and analytics for decision-making.
The Postgraduate Certificate in Human Resource Analytics and AI by the Asian Institute of Management (AIM) is designed precisely to bridge this gap for HR leaders and professionals. Rather than focusing solely on tactical reporting, the program accelerates strategic capability by enabling participants to translate HR data into predictive insights and board-ready workforce strategies that directly support business performance. By combining advanced analytics with practical AI application and strategic HR management, the curriculum equips professionals to anticipate workforce trends, improve talent decisions, and embed data-driven decision-making deep into the HR function. In a market where HR must deliver measurable strategic value and not just operational support, this certificate positions professionals to lead with confidence, influence organizational strategy, and unlock the full potential of people analytics and AI across their enterprises.

Integrate AI, analytics, and automation to align HR strategy with business goals

Apply HR analytics, Generative AI, and no-code tools to drive data-informed workforce decisions.

Lead digital HR transformation using automation, predictive analytics, and ethical AI.

Use AI for intelligent hiring, bias-aware screening, performance prediction, and personalized development.

Leverage AI-driven learning and sentiment insights to personalize development and improve engagement.

Use AI insights to support employee wellbeing, strengthen DEI, and build positive workplace culture.

Drive innovation and ethical AI adoption with strong executive presence and human-centric leadership.

Apply program concepts to a real-world HR challenge through a hands-on capstone project.

Earn a postgraduate certificate from the Asian Institute of Management.

Gain practical experience with HR analytics platforms, AI tools, and no-code solutions.

Understand and apply AI and Generative AI across key HR functions.

Learn from contemporary case studies drawn from Philippine, APAC, and global organizations.

Gain applied insights from AIM faculty and experienced industry leaders.

Participate in a one-day campus immersion including graduation and networking events.

Access AIM’s alumni platform, email ID, library resources, and exclusive events.

Learn to deploy no-code AI and HR tools for faster, scalable HR solutions.
Designed for HR professionals across the APAC region, the Postgraduate Certificate in Human Resource Analytics and AI equips you to lead workforce transformation in rapidly evolving organizations. It reflects regional talent dynamics, varying levels of digital maturity, and emerging AI adoption across HR functions - enabling you to translate people insights into strategic, business-aligned outcomes.
Module 1: Modern HR in the Digital & AI Era
The Changing Role of HR in the age of digital and AI transformation
HR Core Competency Model to Deliver Business Partnering Role
Core HR functions and Competency Shifts to facilitate organizational transformation
AI in the HR function
HR Transformation Business Case Development
AI Ethics for HR Leaders
Application and Assignment
Module 2: Introduction to Data, Analytics, and AI for HR
What is data: structured vs unstructured
Types of analytics (descriptive, diagnostic, predictive, prescriptive)
AI vs ML vs analytics — simplified - 5% content
HR data sources (HRMS, surveys, time tracking, etc.) - - 5% content
Use cases of AI in HR (chatbots, screening, analytics) - - 5% content
Module 3: HR Strategy and Business Alignment
The HR Strategy and its positivie impact on business
Best practices for HR strategy formulation
The HR Landscape: Analysis of the
HR's internal and external environment
The HR Strtegy Map and Balance Scorecard (BSC)
Communicating and executing the HR strategic plan
HR Key Performance Indicators (KPI)
Monitoring and evalaution of strategy
Artifical Intelligence's (AI) role in strategic planning
Module 4: Workforce Planning & Talent Strategy with AI Forecasting
Understanding the critical role of Strategic Workforce Planning (SWP) in the age of AI
Workforce Planning: The balance between supply and demand
Prioritize talent as an important metric for business success
Using skill gap assessment to help futue-proof the organization
Workplace Learning and Performance
Redefine AI upskilling as a chage imperative
AI-powered analytics for proactive, predictive workforce planning and development
Steps to use AI in workforce planning
Module 5: AI in Talent Acquisition: Recruitment, Screening & Matching
Strategic talent acquisition
The talent acquisition process
The role and benefits of AI in the talent acquisition process
Talent Sourcing and AI tools
Selection Tools
Structured Behavioral Interviewing
Reducing Bias in Talent Selection
The Importance of Onboarding
Module 6: Performance Management
Evolution of performance management trends over time, and how these have been applied
The GROW model
360 Feedback
Performance trends
Strategic Role of Competency-based Human Resource Management
Module 7: Competency-Based HRM using AI
Building Competency Frameworks
Competency Mapping using HR Roles
Linking Competencies with Selection, Performance Management and Learning and Development
Using AI in Competency-based HR processes, Skill Gap dashboards
Module 8: AI-Powered Learning & Personalized Development
The Future of Work and Need for Upskilling Talent
Creating a Learning and Development Strategy
Personalized Learning
AI Tools for Employee Development (LMS)
Implementing AI Powered Learning
Module 9: Tech-Driven Employee Engagement with AI & NLP
Drivers of employee engagement (M.A.G.I.C Framework: Meaning, Autonomy, Growth, Impact, Connection-- of Dr. Tracy Maylett)
Designing, Scoring and Interpreting pulse and annual surveys
User-Friendly Tech Tools for Employee Engagement (P.M.G.)
AI tools for engagement prediction
Module 10: Talent Management and Succession Planning with AI
The Role of Succession Planning and Talent Development in Business
Succession Planning and Talent Development Framework
Talent Review: Identification of High Potentials
Succession Planning and Talent Development Best Practices
Wrap Up and Closing
Module 11: Creating a Coaching Culture in the Era of AI
Coaching and other development approachees
The Coaching Leader
Coachng Demo
Coaching Mindsets
Coaching Skills
GROW Coaching Model
How can AI help the Coaching Manager
Module 12: Compensation & Benefits planning with AI
Core Principles and Strategic Frameworks on Compensation and Benefits Planning
Compensation Architecture and Design Structures
Benefits Strategy and Portfolio Optimization
Governance, Analytics, and Communication
AI Expert: AI and Technology in Compensation and Benefits
Module 13: Health, Wellness. Safety and Positive Workplaces
Why Workplace Well-Being Matters: Feeling Good and Doing Well
Defining Well-Being at Work
Components of Workplace Well-Being
Physical and Mental Health Programs Across PERMAH
Employee Assistance Programs (EAPs): Role and Limitations
Using AI and Analytics to Monitor Stress and Well-Being
Wearables, Safety Analytics, and Ethical Interpretation
Module 14: HR Policy, Compliance & Ethics
HR Legal Compliance in the Philippines
Impact of AI in HR processes
Good practices and Pitfalls in the use of AI
Simulating HR compliance scenarios
Module 15: No-Code Automation in HR: Tools & Use Cases
Intro to no-code/low-code platforms
Use cases in HR (leave, approval, onboarding)
Building basic workflows
Form creation and auto-emailers
Connecting tools using triggers
Module 16: People Analytics I: Dashboards & Descriptive Insights
Headcount and demographic dashboards
HR scorecards
Descriptive metrics for leadership
Data visualization principles
Creating simple dashboards
Module 17: People Analytics II: Predictive Models & Workforce Trends
Root cause analysis using HR data
Identifying trends and patterns
Simple regression explained
Clustering for segmentation (e.g., employee types)
Visualizing predictions
Module 18: Strategic Decision Making and Ethical AI
AI's growing role in HR
Why ethics matter in AI-powered HR
Key ethical concerns in using AI HR Management
Key ethical concerns in using AI HR Management
Balancing technology with human judgement
Best practices for ethcial AI in HRM
Module 19: Agentic AI and the Autonomous HR Function
What is Agentic AI: Concepts and Capabilities
Differences between Generative AI, Agentic AI, and Automation
AI Agents in HR: Examples (Onboarding bots, Learning agents, Talent advisors)
Building HR Copilots using tools like Microsoft Copilot, ChatGPT, or AutoGPT
Ethical Considerations, Risk Management, and Human Oversight in Agentic AI
Capstone Project
The program includes hands-on activities designed to translate learning into action, enabling participants to apply strategic, analytical, and AI-driven HR concepts to practical workplace scenarios

HR Strategy Development and Submission

HR Strategy Mapping Using the Balanced Scorecard Framework

Create STAR questions for a selected position

Change Management Plan for AI Tool Adoption

Using an AI tool to improve coaching skills

Structured Peer Coaching (Coaching Relay)

Sort issues related to dimensions of well-being

Reflection prompt on EAP strengths and blind spots

Strategic HR Scenario Analysis

Clinical Professor Head of the School of Executive Education and Lifelong Learning Asian Institute of Management
Professor Alberto G. Mateo, Jr. is the head of the School of Executive Education and Lifelong Learning at the Asian Institute of Management. His expertise lies in general mana...

Adjunct Faculty Asian Institute of Management Expertise: Human Resources Management and Organizational Development
Ivy Rose D. Samson is a Human Resources Executive with expertise in various aspects of human resource management. She specializes in organizational development, change managem...

Adjunct Faculty Asian Institute of Management Expertise: Coaching, Human Resources Management, Leadership Development
Maria Angelica B. Lleander is a leadership and team coach with an Associate Certified Coach credential from the International Coach Federation (ICF). She obtained her coaching...

Data Science & AI Strategies, Asian Institute of Management
Mr. Dalangin is a data science & AI leader with over 20 years of experience. His expertise in R&D, data science, AI, and digital technologies, including Machine Learning, Deep...

Law and Innovation Strategy, Asian Institute of Management
Atty. Jocel Isidro S. Dilag is a lawyer-innovator who acts as a strategic advisor and enabler for startups, progressive businesses, and especially manufacturer-exporters from ...
John Reily Baluyot is a seasoned leadership and organizational development expert with over 20 years of management experience spanning strategic planning, organizational cultu...

Maria Socorro “Cuckoo” Benipayo is an experienced HR leader and executive coach with over 30 years of practice across multiple industries. She specializes in executive coachin...
Mid-Level HR Professionals: HR Generalists, HR Business Partners, and Talent Acquisition Managers looking to strengthen decision-making through HR analytics, AI, and data-driven HR practices.
Senior HR Leaders: CHROs, HR Heads, and HR Directors seeking a strategic understanding of AI-led workforce transformation, responsible AI adoption, and change management.
HR Analytics and People Analytics Specialists: Professionals working with HR data who want to advance from descriptive reporting to predictive, AI-driven workforce insights using no-code and analytics tools.
Professionals Transitioning into HR or People Operations: Non-HR professionals seeking a strong foundation in HR management combined with future-ready skills in analytics and AI.
Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed.
Emeritus provides the following career preparation services:
Resume building videos
Interview preparation videos
Linkedln profile building videos
Interview guidebooks
Glossary of resume templates
Note: AIM or Emeritus do not promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. AIM is not involved in any way and make no commitments regarding the Career Services mentioned here.
Advance Your Career, One Credential at a Time
Earn a Postgraduate Diploma in Management from AIM. Participants may pursue the following courses, each contributing to the fulfillment of the requirements for the AIM Postgraduate Diploma in Management:
Postgraduate Certificate in Digital Marketing
Postgraduate Certificate in Project Management
Executive Certificate in Supply Chain & Operations with AI
Postgraduate Certificate in Business and Management Consulting
Postgraduate Certificate in Women Executive Leadership
Chief Executive Officer (CEO) Program
Chief Financial Officer (CFO) Program
Chief AI and Digital Officer (CAIDO) Program
Successful completion of the above programs grants participants five (5) unit credits toward the Postgraduate Diploma in Management.
Note: *To earn the Postgraduate Diploma in Management, a total of twenty (20) units must be completed within three (3) years.

Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.
AIM alumni can be found at the highest levels of responsibility in private, public, and non-profit sectors throughout the Asia-Pacific and in other parts of the world.
Join the vast network of AIM Alumni, and collaborate with an exclusive league of industry experts as you gain access to special resources, benefits, perks, and offers.
Networking Opportunities
47,000+ alumni in over 79 countries
Exclusive invites to events
Alumni Engagement Platform: www.myaimconnect.com
Use of Facilities in the Knowledge Resource Center
18,000 Printed Materials
Half a Million Electronic Files
Management Research Reports
International Databases such as Euromonitor, EBSCO
Special Savings and Pricing
Programs, Seminars, and Conferences
Partner Establishments
20% off on AIM SEELL Courses
Exclusive invites to events including:
Brewing@AIM
Class Reunions
Annual Homecoming Events
President’s Cup
Beer Pubs
Mentoring Program
Masterclasses
*All benefits are subject to change at the direction of the Asian Institute of Management.
The Postgraduate Certificate in Human Resource Analytics and AI is designed for Designed for HR professionals across the APAC region, HR professionals to lead workforce transformation in rapidly evolving organizations. It reflects regional talent dynamics, varying levels of digital maturity, and emerging AI adoption across HR functions - enabling you to translate people insights into strategic, business-aligned outcomes.
This program is designed for mid-level HR professionals such as HR Generalists, HR Business Partners, and Talent Acquisition Managers who want to strengthen decision-making through HR analytics, AI, and data-driven practices. It is also suited for senior HR leaders—including CHROs, HR Heads, and HR Directors—seeking a strategic perspective on AI-led workforce transformation, responsible AI adoption, and change management. Additionally, it benefits HR and People Analytics specialists looking to move beyond descriptive reporting to predictive, AI-driven workforce insights using no-code and analytics tools, as well as professionals transitioning into HR or People Operations who want to build a strong foundation in HR management combined with future-ready skills in analytics and AI.
The program curriculum has 19 modules across 5 pillars. The curriculum is a well-rounded curriculum that covers HR startegy, AI, GenAI, AI strategies. This aligns more directly with future HR roles such as People Analytics Leader or HR Data Strategist. etc and this makes it more actionable for modern HR leaders. The curriculum is a completely immersive format that includes faculty interaction, peer discussion, applied learning, tools, case studies, hands-on activities, capstone project along with an extensive curriculum on HR strategies, AI strategies, predictive workforce insights, and data-driven talent strategy
The entire program is in a synchronous format for delivery. The sessions of this program will be conducted LIVE by the AIM faculty.
The program fee varies based on the session and enrollment period. For the latest fee structure, please refer to the program’s brochure or contact the program advisor.
Yes, installment or flexible finance options are available to help participants manage the course fee in a flexible manner. Details about payment plans can be obtained by reaching out to the program advisor.
The duration of the program is 20 weeks with weekly efforts of 4-6 hours/week, combining live sessions by the AIM faculty and 1-day of immersion and networking event at the Asian Intitute of Management campus.
Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.
Upon successful completion of the program, participants will be invited to attend a 1- Day Immersion and Networking Event at the end of the 20-week journey at the Asian Insitute of Management (AIM) campus. During this event, participants will have the opportunity to network with fellow global leaders and interact with program faculty/director
Flexible payment options available.
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