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Postgraduate Certificate in Human Resource Analytics and AI

  • 5-unit credit towards AIM's Postgraduate Diploma in Management
Work Experience

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Overview

Across Asia-Pacific, the HR function is being reshaped by AI, analytics, and data-driven decision-making as organizations seek to move from intuition-led processes to strategic workforce leadership. McKinsey’s State of AI research shows that AI use is now ubiquitous across business functions yet scaling it to deliver enterprise value remains a work in progress — with only about one-third of companies reporting scaled AI deployment that impacts decisions at scale. At the same time, Gartner finds that only 24 % of HR teams are maximizing the business value of HR technology, underlining a gap between tool adoption and strategic use of HR data and analytics for decision-making.

The Postgraduate Certificate in Human Resource Analytics and AI by the Asian Institute of Management (AIM) is designed precisely to bridge this gap for HR leaders and professionals. Rather than focusing solely on tactical reporting, the program accelerates strategic capability by enabling participants to translate HR data into predictive insights and board-ready workforce strategies that directly support business performance. By combining advanced analytics with practical AI application and strategic HR management, the curriculum equips professionals to anticipate workforce trends, improve talent decisions, and embed data-driven decision-making deep into the HR function. In a market where HR must deliver measurable strategic value and not just operational support, this certificate positions professionals to lead with confidence, influence organizational strategy, and unlock the full potential of people analytics and AI across their enterprises.

$1.45 bn

The Philippines HR technology market is projected to more than double from USD 770 million in 2025 to USD 1.45 billion by 2034
Source: IMARC Group, 2025

69%

of APAC organizations are using AI or machine learning in at least one HR function
Source: APAC HR Technology Adoption Survey, 2025

Learning outcomes

Key Learning Outcomes Develop AI-Enabled HR Strategy

Integrate AI, analytics, and automation to align HR strategy with business goals

Key Learning Outcomes Harness Data and Digital Tools

Apply HR analytics, Generative AI, and no-code tools to drive data-informed workforce decisions.

Key Learning Outcomes Transform HR Operations

Lead digital HR transformation using automation, predictive analytics, and ethical AI.

Key Learning Outcomes Revolutionize Talent and Performance Management

Use AI for intelligent hiring, bias-aware screening, performance prediction, and personalized development.

Key Learning Outcomes Enhance Learning and Engagement

Leverage AI-driven learning and sentiment insights to personalize development and improve engagement.

Key Learning Outcomes Foster Wellbeing, Inclusion, and Culture

Use AI insights to support employee wellbeing, strengthen DEI, and build positive workplace culture.

Key Learning Outcomes Demonstrate Strategic HR Leadership

Drive innovation and ethical AI adoption with strong executive presence and human-centric leadership.

Why choose the AIM edge?

Program Highlights Industry-Relevant Capstone Project

Apply program concepts to a real-world HR challenge through a hands-on capstone project.

Program Highlights Certificate from One of Asia’s Leading Institutes

Earn a postgraduate certificate from the Asian Institute of Management.

Program Highlights Tool-Based, Hands-On Learning

Gain practical experience with HR analytics platforms, AI tools, and no-code solutions.

Program Highlights Modules on AI and Generative AI in HR

Understand and apply AI and Generative AI across key HR functions.

Program Highlights Real-World Case Studies

Learn from contemporary case studies drawn from Philippine, APAC, and global organizations.

Program Highlights Live Sessions with Faculty and Industry Experts

Gain applied insights from AIM faculty and experienced industry leaders.

Program Highlights On-Campus Immersion Experience

Participate in a one-day campus immersion including graduation and networking events.

Program Highlights Alumni Status and Benefits

Access AIM’s alumni platform, email ID, library resources, and exclusive events.

Program Highlights No-Code AI and HR Tools Exposure

Learn to deploy no-code AI and HR tools for faster, scalable HR solutions.

A global pedagogy built to accelerate careers

Designed for HR professionals across the APAC region, the Postgraduate Certificate in Human Resource Analytics and AI equips you to lead workforce transformation in rapidly evolving organizations. It reflects regional talent dynamics, varying levels of digital maturity, and emerging AI adoption across HR functions - enabling you to translate people insights into strategic, business-aligned outcomes.

Module 1: Modern HR in the Digital & AI Era

  • The Changing Role of HR in the age of digital and AI transformation

  • HR Core Competency Model to Deliver Business Partnering Role

  • Core HR functions and Competency Shifts to facilitate organizational transformation

  • AI in the HR function

  • HR Transformation Business Case Development

  • AI Ethics for HR Leaders

  • Application and Assignment

Module 2: Introduction to Data, Analytics, and AI for HR

  • What is data: structured vs unstructured

  • Types of analytics (descriptive, diagnostic, predictive, prescriptive)

  • AI vs ML vs analytics — simplified - 5% content

  • HR data sources (HRMS, surveys, time tracking, etc.) - - 5% content

  • Use cases of AI in HR (chatbots, screening, analytics) - - 5% content

Module 3: HR Strategy and Business Alignment

  • The HR Strategy and its positivie impact on business

  • Best practices for HR strategy formulation

  • The HR Landscape: Analysis of the

  • HR's internal and external environment

  • The HR Strtegy Map and Balance Scorecard (BSC)

  • Communicating and executing the HR strategic plan

  • HR Key Performance Indicators (KPI)

  • Monitoring and evalaution of strategy

  • Artifical Intelligence's (AI) role in strategic planning

Module 4: Workforce Planning & Talent Strategy with AI Forecasting

  • Understanding the critical role of Strategic Workforce Planning (SWP) in the age of AI

  • Workforce Planning: The balance between supply and demand

  • Prioritize talent as an important metric for business success

  • Using skill gap assessment to help futue-proof the organization

  • Workplace Learning and Performance

  • Redefine AI upskilling as a chage imperative

  • AI-powered analytics for proactive, predictive workforce planning and development

  • Steps to use AI in workforce planning

Module 5: AI in Talent Acquisition: Recruitment, Screening & Matching

  • Strategic talent acquisition

  • The talent acquisition process

  • The role and benefits of AI in the talent acquisition process

  • Talent Sourcing and AI tools

  • Selection Tools

  • Structured Behavioral Interviewing

  • Reducing Bias in Talent Selection

  • The Importance of Onboarding

Module 6: Performance Management

  • Evolution of performance management trends over time, and how these have been applied

  • The GROW model

  • 360 Feedback

  • Performance trends

  • Strategic Role of Competency-based Human Resource Management

Module 7: Competency-Based HRM using AI

  • Building Competency Frameworks

  • Competency Mapping using HR Roles

  • Linking Competencies with Selection, Performance Management and Learning and Development

  • Using AI in Competency-based HR processes, Skill Gap dashboards

Module 8: AI-Powered Learning & Personalized Development

  • The Future of Work and Need for Upskilling Talent

  • Creating a Learning and Development Strategy

  • Personalized Learning

  • AI Tools for Employee Development (LMS)

  • Implementing AI Powered Learning

Module 9: Tech-Driven Employee Engagement with AI & NLP

  • Drivers of employee engagement (M.A.G.I.C Framework: Meaning, Autonomy, Growth, Impact, Connection-- of Dr. Tracy Maylett)

  • Designing, Scoring and Interpreting pulse and annual surveys

  • User-Friendly Tech Tools for Employee Engagement (P.M.G.)

  • AI tools for engagement prediction

Module 10: Talent Management and Succession Planning with AI

  • The Role of Succession Planning and Talent Development in Business

  • Succession Planning and Talent Development Framework

  • Talent Review: Identification of High Potentials

  • Succession Planning and Talent Development Best Practices

  • Wrap Up and Closing

Module 11: Creating a Coaching Culture in the Era of AI

  • Coaching and other development approachees

  • The Coaching Leader

  • Coachng Demo

  • Coaching Mindsets

  • Coaching Skills

  • GROW Coaching Model

  • How can AI help the Coaching Manager

Module 12: Compensation & Benefits planning with AI

  • Core Principles and Strategic Frameworks on Compensation and Benefits Planning

  • Compensation Architecture and Design Structures

  • Benefits Strategy and Portfolio Optimization

  • Governance, Analytics, and Communication

  • AI Expert: AI and Technology in Compensation and Benefits

Module 13: Health, Wellness. Safety and Positive Workplaces

  • Why Workplace Well-Being Matters: Feeling Good and Doing Well

  • Defining Well-Being at Work

  • Components of Workplace Well-Being

  • Physical and Mental Health Programs Across PERMAH

  • Employee Assistance Programs (EAPs): Role and Limitations

  • Using AI and Analytics to Monitor Stress and Well-Being

  • Wearables, Safety Analytics, and Ethical Interpretation

Module 14: HR Policy, Compliance & Ethics

  • HR Legal Compliance in the Philippines

  • Impact of AI in HR processes

  • Good practices and Pitfalls in the use of AI

  • Simulating HR compliance scenarios

Module 15: No-Code Automation in HR: Tools & Use Cases

  • Intro to no-code/low-code platforms

  • Use cases in HR (leave, approval, onboarding)

  • Building basic workflows

  • Form creation and auto-emailers

  • Connecting tools using triggers

Module 16: People Analytics I: Dashboards & Descriptive Insights

  • Headcount and demographic dashboards

  • HR scorecards

  • Descriptive metrics for leadership

  • Data visualization principles

  • Creating simple dashboards

Module 17: People Analytics II: Predictive Models & Workforce Trends

  • Root cause analysis using HR data

  • Identifying trends and patterns

  • Simple regression explained

  • Clustering for segmentation (e.g., employee types)

  • Visualizing predictions

Module 18: Strategic Decision Making and Ethical AI

  • AI's growing role in HR

  • Why ethics matter in AI-powered HR

  • Key ethical concerns in using AI HR Management

  • Key ethical concerns in using AI HR Management

  • Balancing technology with human judgement

  • Best practices for ethcial AI in HRM

Module 19: Agentic AI and the Autonomous HR Function

  • What is Agentic AI: Concepts and Capabilities

  • Differences between Generative AI, Agentic AI, and Automation

  • AI Agents in HR: Examples (Onboarding bots, Learning agents, Talent advisors)

  • Building HR Copilots using tools like Microsoft Copilot, ChatGPT, or AutoGPT

  • Ethical Considerations, Risk Management, and Human Oversight in Agentic AI

Capstone Project

Real-world case studies

AIM-PGCHRMAI Artificial Intelligence or Human Connection for Talent Management 416x310

Yes Bank:

Artificial Intelligence or Human Connection for Talent Management

AIM-PGCHRMAI IndiaFirst Life Insurance 416x310

IndiaFirst Life Insurance:

Driving Growth with Competency Mapping

AIM-PGCHRMAI AT&T Retraining 416x310

AT&T Retraining

AIM-PGCHRMAI Evaluate which PERMAH elements a sample program supports 416x310

Evaluate which PERMAH elements a sample program supports

AIM-PGCHRMAI AI in Human Resource Management 416x310

Advancer: AI in Human Resource Management

AIM-PGCHRMAI Case Study designed by Academy to Innovate HR 416x310

Case Study designed by Academy to Innovate HR (AIHR)

Activities

The program includes hands-on activities designed to translate learning into action, enabling participants to apply strategic, analytical, and AI-driven HR concepts to practical workplace scenarios

Activities HR Strategy Submission

HR Strategy Development and Submission

Activities Creating an HR Strategy Map

HR Strategy Mapping Using the Balanced Scorecard Framework

Activities Create STAR questions for a selected position

Create STAR questions for a selected position

Activities Create a change management approach

Change Management Plan for AI Tool Adoption

Activities Using an AI tool to improve coaching skills

Using an AI tool to improve coaching skills

Activities Coaching relay

Structured Peer Coaching (Coaching Relay)

Activities Sort issues related to dimensions

Sort issues related to dimensions of well-being

Activities Reflection prompt on EAP

Reflection prompt on EAP strengths and blind spots

Activities Scenario analysis

Strategic HR Scenario Analysis

Tools covered

Meet the faculty

Alberto G. Mateo Jr.
Alberto G. Mateo Jr.

Clinical Professor Head of the School of Executive Education and Lifelong Learning Asian Institute of Management

Professor Alberto G. Mateo, Jr. is the head of the School of Executive Education and Lifelong Learning at the Asian Institute of Management. His expertise lies in general mana...

LP - AIM-CFO.SEPO - Faculty 12
Ivy Rose D. Samson

Adjunct Faculty Asian Institute of Management Expertise: Human Resources Management and Organizational Development

Ivy Rose D. Samson is a Human Resources Executive with expertise in various aspects of human resource management. She specializes in organizational development, change managem...

LP - AIM-CFO.SEPO - Faculty 14
Maria Angelica B. Lleander

Adjunct Faculty Asian Institute of Management Expertise: Coaching, Human Resources Management, Leadership Development

Maria Angelica B. Lleander is a leadership and team coach with an Associate Certified Coach credential from the International Coach Federation (ICF). She obtained her coaching...

LP - AIM-CFO.SEPO - Faculty 8
Marwell D. Dalangin

Data Science & AI Strategies, Asian Institute of Management

Mr. Dalangin is a data science & AI leader with over 20 years of experience. His expertise in R&D, data science, AI, and digital technologies, including Machine Learning, Deep...

LP - AIM-CFO.SEPO - Faculty 7
Atty. Jocel Isidro S. Dilag

Law and Innovation Strategy, Asian Institute of Management

Atty. Jocel Isidro S. Dilag is a lawyer-innovator who acts as a strategic advisor and enabler for startups, progressive businesses, and especially manufacturer-exporters from ...

John Reily Baluyot

John Reily Baluyot is a seasoned leadership and organizational development expert with over 20 years of management experience spanning strategic planning, organizational cultu...

LP - APAC - AIM CHRO - Prof. Maria Socorro D. Benipayo
Maria Socorro “Cuckoo” Benipayo

Maria Socorro “Cuckoo” Benipayo is an experienced HR leader and executive coach with over 30 years of practice across multiple industries. She specializes in executive coachin...

Who is this designed for?

  • Mid-Level HR Professionals: HR Generalists, HR Business Partners, and Talent Acquisition Managers looking to strengthen decision-making through HR analytics, AI, and data-driven HR practices.

  • Senior HR Leaders: CHROs, HR Heads, and HR Directors seeking a strategic understanding of AI-led workforce transformation, responsible AI adoption, and change management.

  • HR Analytics and People Analytics Specialists: Professionals working with HR data who want to advance from descriptive reporting to predictive, AI-driven workforce insights using no-code and analytics tools.

  • Professionals Transitioning into HR or People Operations: Non-HR professionals seeking a strong foundation in HR management combined with future-ready skills in analytics and AI.

Emeritus career services

Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed.


Emeritus provides the following career preparation services:

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Resume building videos

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Interview preparation videos

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Linkedln profile building videos

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Interview guidebooks

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Glossary of resume templates

Note: AIM or Emeritus do not promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. AIM is not involved in any way and make no commitments regarding the Career Services mentioned here.

Postgraduate Stackable Certificate Courses

Advance Your Career, One Credential at a Time

Earn a Postgraduate Diploma in Management from AIM. Participants may pursue the following courses, each contributing to the fulfillment of the requirements for the AIM Postgraduate Diploma in Management:

  • Postgraduate Certificate in Digital Marketing

  • Postgraduate Certificate in Project Management

  • Executive Certificate in Supply Chain & Operations with AI

  • Postgraduate Certificate in Business and Management Consulting

  • Postgraduate Certificate in Women Executive Leadership

  • Chief Executive Officer (CEO) Program

  • Chief Financial Officer (CFO) Program

  • Chief AI and Digital Officer (CAIDO) Program

Successful completion of the above programs grants participants five (5) unit credits toward the Postgraduate Diploma in Management.

Note: *To earn the Postgraduate Diploma in Management, a total of twenty (20) units must be completed within three (3) years.

Earn a 5-unit credit to AIM's Postgraduate Certificate in Management

Program Certificate

Program Certificate

Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.

AIM Alumni Status and Benefits

AIM alumni can be found at the highest levels of responsibility in private, public, and non-profit sectors throughout the Asia-Pacific and in other parts of the world.

Join the vast network of AIM Alumni, and collaborate with an exclusive league of industry experts as you gain access to special resources, benefits, perks, and offers.

Networking Opportunities

  • 47,000+ alumni in over 79 countries

  • Exclusive invites to events

  • Alumni Engagement Platform: www.myaimconnect.com

Use of Facilities in the Knowledge Resource Center

  • 18,000 Printed Materials

  • Half a Million Electronic Files

  • Management Research Reports

  • International Databases such as Euromonitor, EBSCO

Special Savings and Pricing

  • Programs, Seminars, and Conferences

  • Partner Establishments

  • 20% off on AIM SEELL Courses

Exclusive invites to events including:

  • Brewing@AIM

  • Class Reunions

  • Annual Homecoming Events

  • President’s Cup

  • Beer Pubs

  • Mentoring Program

  • Masterclasses

*All benefits are subject to change at the direction of the Asian Institute of Management.

FAQs

The Postgraduate Certificate in Human Resource Analytics and AI is designed for Designed for HR professionals across the APAC region, HR professionals to lead workforce transformation in rapidly evolving organizations. It reflects regional talent dynamics, varying levels of digital maturity, and emerging AI adoption across HR functions - enabling you to translate people insights into strategic, business-aligned outcomes.

This program is designed for mid-level HR professionals such as HR Generalists, HR Business Partners, and Talent Acquisition Managers who want to strengthen decision-making through HR analytics, AI, and data-driven practices. It is also suited for senior HR leaders—including CHROs, HR Heads, and HR Directors—seeking a strategic perspective on AI-led workforce transformation, responsible AI adoption, and change management. Additionally, it benefits HR and People Analytics specialists looking to move beyond descriptive reporting to predictive, AI-driven workforce insights using no-code and analytics tools, as well as professionals transitioning into HR or People Operations who want to build a strong foundation in HR management combined with future-ready skills in analytics and AI.

The program curriculum has 19 modules across 5 pillars. The curriculum is a well-rounded curriculum that covers HR startegy, AI, GenAI, AI strategies. This aligns more directly with future HR roles such as People Analytics Leader or HR Data Strategist. etc and this makes it more actionable for modern HR leaders. The curriculum is a completely immersive format that includes faculty interaction, peer discussion, applied learning, tools, case studies, hands-on activities, capstone project along with an extensive curriculum on HR strategies, AI strategies, predictive workforce insights, and data-driven talent strategy

The entire program is in a synchronous format for delivery. The sessions of this program will be conducted LIVE by the AIM faculty.

The program fee varies based on the session and enrollment period. For the latest fee structure, please refer to the program’s brochure or contact the program advisor.

Yes, installment or flexible finance options are available to help participants manage the course fee in a flexible manner. Details about payment plans can be obtained by reaching out to the program advisor.

The duration of the program is 20 weeks with weekly efforts of 4-6 hours/week, combining live sessions by the AIM faculty and 1-day of immersion and networking event at the Asian Intitute of Management campus.

Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.

Upon successful completion of the program, participants will be invited to attend a 1- Day Immersion and Networking Event at the end of the 20-week journey at the Asian Insitute of Management (AIM) campus. During this event, participants will have the opportunity to network with fellow global leaders and interact with program faculty/director

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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