EXECUTIVE EDUCATION
EXECUTIVE EDUCATION
Earn a 5-unit credit to AIM's Postgraduate Diploma in Management
TBD
6 months
4-6 hours a week | Includes 1 live online session/week
Special pricing up to 10% discount is available if you enroll with your colleagues. Please send an email to group@emeritus.org for more information.
Businesses establish credibility in their industry through effective digital marketing strategies, and their online presence and performance depends on the strength of their digital marketing channels. The best way to make use of digital channels is to understand the practices and analytics behind them, including optimizing websites search engines and user experience, leveraging the right social media platforms, managing a business’ online reputation, and beyond.
In the Postgraduate Certificate in Digital Marketing Program—offered by the Asian Institute of Management (AIM) in collaboration with Emeritus—you will learn key marketing principles, concepts, and tools, and how each can be applied to create value in a competitive digital marketplace.
The internet economy in SEA is projected to top US$300B by 2025.
In 2020, the total number of internet users hit 400M in SEA.
SEA’s internet sectors hit US$100B in 2020.
Live Online Lectures
Discussions
Assignments
Case Studies
Capstone Project
Rico L. Camus
Stephanie B. Guerrero
Pablo L. Espinosa, Jr.
Matthew George O. Escobido
Rico L. Camus
Clinical Professor Academic Program Director, Master of Science in Innovation and Business
Expertise: Innovation, Strategy, Design Thinking
Academic Background:
- Master of Business Administration, The Wharton School - University of Pennsylvania
- Bachelor of Arts in Economics, Ateneo de Manila University
Professional Experience:
- Innovation Officer, ABS CBN Broadcasting, Corp.
- Head, Corporate Planning, ABS CBN Broadcasting, Corp.
- Head, Business Analysis for Technical Services, ABS CBN Broadcasting, Corp.
- Head, Business Development and Content Acquisition, ABS CBN Interactive, Inc.
- Head, International and Mobile Games and Business Development, ABS CBN Interactive, Inc.
Stephanie B. Guerrero
Adjunct Faculty
Expertise: Brand Management, Digital Marketing, Customer Marketing, Portfolio/Category Management
Academic Background:
- Master of Business Administration, Harvard Business School, Boston, Massachusetts
- Bachelor of Science in Industrial Engineering, University of the Philippines
Professional Experience:
- Marketing Director, Tim Hortons, Philippines
- Director for In-Force Management, AXA, Philippines
- Operations and Logistics Manager, Uber, Philippines
- Assistant Vice President – Loans Product Marketing, Citibank NA, Philippine
Affiliations, Awards, & Honors:
- Harvard Business School Club of the Philippines
- Harvard Business School Alumni Volunteer
Pablo L. Espinosa, Jr.
Adjunct Faculty
Expertise: Consumer, Retail, Pharmaceutical Marketing, Direct Selling, Business Model Generation, Equity-Driven Portfolio Management, New Product Development, Insighting
Academic Background:
- Master’s in Business Management, Asian Institute of Management
- Master’s in Philosophy, Ateneo de Manila University
- Bachelor of Arts in Political Science, University of the Philippines, Diliman
Professional Experience:
- Vice President of Marketing, Personal Collection Direct Selling Inc
- Business Unit Head, Alaska Milk Corporation/Royal Friesland Campina
- Group Product Manager, Wyeth Pharmaceutical Nutritional
- Senior Manager, SMART Telecommunications
Affiliations, Awards, & Honors:
- Awarded Marketing Excellence in Wyeth Nutritional, Asia Pacific Division
- Selected by the Colgate-Palmolive Philippine Subsidiary as team member of the Global Project "Whitening Launch"
- Board of Trustee, Ateneo de Naga University
Matthew George O. Escobido
Adjunct Faculty
Academic Background:
- Ph.D in Physics (candidate), University of the Philippines
- Master of Science Mechanical Engineering (Monbusho Scholar), Toyohashi University of Technology (Japan)
- Master of System Design and Management (PAEF Scholar), Massachusetts Institute of Technology (USA)
- Bachelor of Science in Physics (Best Undergraduate Thesis Awardee, DOST Scholar), University of the Philippines
Professional Experience:
- Treasurer, Suds Primary Holdings Corp.
- Technology Consultant, Intel Solution Services, Australia
- Silicon Integrator, Intel Technology, Philippines
Affiliations, Awards, & Honors:
- 2016 PhilDev-USAID Visiting Scholar, University of California-Berkeley
- 2011 Alexander von Humboldt Junior Research Fellow, University of Bielefeld, Germany
- 2008 Philippine-American Education Foundation Scholar
- 1995-1998 Japanese Ministry of Education, Culture, Science and Technology Scholar
- 1988-1993 Department of Science and Technology Scholar
- Phi Kappa Phi Honor Society
AIM ALUMNI NETWORK
KNOWLEDGE RESOURCE CENTER (KRC)
Use of Facilities in the KRC
Access to KRC materials, including Management Research Reports (MRRS)
Access to international databases: Euromonitor, EBSCO, etc.
SPECIAL DISCOUNTS
EXCLUSIVE INVITES TO EVENTS
Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.
Upon successful completion of the Postgraduate Certificate in Digital Marketing, participants will also earn a 5-unit credit to AIM's Postgraduate Diploma in Management.
Download BrochureNote: All certificate images are for illustrative purposes only and may be subject to change at the discretion of Asian Institute of Management.