Postgraduate Certificate in Digital Marketing

Get the alumni status from AIM - #1 business school in the Philippines (Eduniversal Ranking 2023)

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Course Dates

STARTS ON

March 28, 2024

Course Duration

DURATION

5 months, online
4-6 hours a week

Course Fee

Applications close on 23 February 2024

Apply before 23 February 2024 and avail a tuition assistance of USD 50 on the program fees
by using APAC50ALL9153

WhatsApp an Advisor on +65 8014 3066
Have questions? Our Advisor will assist you promptly.

Program Highlights

Recorded Video Lectures

130+ Pre-recorded video lectures* from AIM faculty with for self-paced learning interspersed with live lectures from renowned AIM faculty and industry practitioners.

Alumni network

5 credits

3 live masterclasses on tools by industry experts

15+ Assignments and 7+ Group discussions

Live sessions with faculty

Live sessions with faculty

Capstone Project

Capstone project

Group Discussions

1-Day Campus Immersion/Networking Opportunities

Case studies

Note: The programme highlights mentioned above are subject to change based on faculty availability and the desired outcomes of the programme.
*This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.

Who Is This Program For?

This program is designed for professionals who want to apply advanced developments in digital marketing and analytics to drive strategic decision-making and enhance business outcomes.

Major Industries:
This program benefits all industries, particularly those involved in Strategy, Digital Marketing and Consulting.

Function:
Some of the functions that can leverage the content covered in this program include, Marketing, Sales, General Management, Operations, Digital Marketing, Digital Analytics, Marketing Research and Strategies.

Why Should You Enroll In This Program?

Apply the latest digital marketing techniques and strategies to boost your organization’s reach, conversions, and ROI.

Businesses establish credibility in their industry through effective digital marketing strategies. Their online presence and performance depends on the strength of their digital marketing channels. The best way to make use of digital channels is to understand the practices and analytics behind them, including optimizing website search engines and user experience, leveraging the right social media platforms, managing the business online reputation, and beyond.

The Postgraduate Certificate in Digital Marketing Program—offered by the Asian Institute of Management (AIM) in collaboration with Emeritus—you will learn key marketing principles, concepts, and tools; how each can be applied to create value in a highly competitive digital marketplace.

US$10B

Ad spending in the Philippines is continually increasing at an annual growth rate of 9.7%. By 2025, the nation’s e-commerce sector is expected to be worth $10 billion.

Source: Spiralytics, 2022

2.1M

Kepios analysis indicates that internet users in the Philippines increased by 2.1 million (+2.8 percent) between 2021 and 2022.

Source: Datareportal, 2022

US$142,693M

eCommerce market revenue is projected to top US$142,693m in 2022.

Source: Statista, 2022

What Will You Be Able to Do after This Program?

  • Apply marketing theories, principles and concepts to real-world situations
  • Discuss the customer journey and the importance of digital touchpoints
  • Evaluate a digital marketing plan and identify key areas of improvement
  • Improve a social media strategy by applying data and insights gathered through social media analytics
  • Build an effective customer journey map to enhance customer experience at various touchpoints
  • Identify SMART goals and KPIs for different digital marketing channels
  • Suggest ways to improve your current digital marketing plan
  • Acquire a solid understanding of generative AI and its role in enhancing digital marketing strategies.
  • Apply Generative AI techniques to improve and optimise digital marketing campaigns.
  • Develop digital marketing strategies that meet business objectives and design effective and appropriate social media campaigns.
  • Discuss customer relationship management strategies and integrate CRM software to enhance customer experience.

Program Modules

    • Introduction to Digital Marketing
    • Introduction to Social Media in Digital Marketing
    • Traditional Digital Marketing Strategies
    • New Digital Marketing Channels
    • New Digital Marketing Strategies
    • Introduction to Customer Relationship Management (CRM) and its Role in the New Normal
    • CRM Strategies for Customer Acquisition and Retention
    • Implementing and Optimizing CRM in the Digital Marketing Landscape
    • Social Media and CRM Integration for Enhanced Customer Engagement
    • Mobile CRM and Location-based Marketing
    • CRM for Personalization and Customer Journey Mapping
    • Marketing Analytics (introduction, big data, data into insights, data visualization)
    • Web Analytics
    • Social Media Analytics
    • SEO Analytics and Email Analytics
    • Customer Journey Analytics
  • Digital Marketing Strategies in:

    • SMART Goals, KPIs and Website Design
    • Content Marketing and Email Marketing
    • Social Media Marketing and Search Marketing
    • Mobile Marketing and Online Reputation Management
    • Recruitment Marketing and Customer Service
  • Implementing social media campaigns

    • Why Digital and Social Advertising?​
    • Types of Campaigns and Formats​
    • Audience Insights and Targeting​
    • Content Strategy​

    Emerging technologies in digital marketing
    • What is Generative AI?​
    • Generative AI models​ and working
    • Exploring AI Tools for Content Creation​
    • Generative AI in Personalized Marketing​
    • Ethical Implications of Generative AI in digital marketing
Capstone Project

Note: *This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.

TOOLS

3 live masterclasses on tools by Industry experts

Sitebulb

HubSpot

SEMrush

Google Analytics

Meta

ChatGPT

Canva

Figma

Note: All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
*The tools will be taught by teaching faculty, industry practitioners, or linked to relevant knowledge bases for your reference and self-guided learning.

Real-world Examples

Duolingo

Yelp

Quantus

Shopee

Lazada

Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders.
Use of them does not imply any af liation with, endorsement by, or association of any kind between them and program owners.

Faculty

Dr Matthew George O. Escobido

Stephanie B. Guerrero

Adjunct Faculty

More info

Marju P. Geslani

Adjunct Faculty

More info

Prof. Marwell Dalangin

Prof. Marwell Dalangin

More info
Faculty Member Prof. Pamela Chan

Prof. Pamela Chan

Adjunct Faculty

More info

Note: Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised details will be shared closer to the programme start date.

Industry Expert

Faculty Member Deep Kakkad

Deep Kakkad

2x Featured in entrepreneur.com | Top 30 Game-changers, India | 3M+ Reach | VC Scout, Proxy CEO

Deep Kakkad is a young entrepreneur with experience in starting and growing multiple startups from zero to something and beyond. He brings in hands-on exposure of consulting with over 30 startups (SaaS, communities, e-commerce, etc.) on various aspects of marketing including launch strategies, content, email, personal branding. His online content has been consumed by over 3 Million people globally and has also co-authored a best-seller book on growth marketing. Deep currently works as the Regional Manager of South Asia at AngelHack where he is in charge of Sales & BD, Partnerships, Outreach, and Event Marketing.

Alumni Benefits

Access to the AIM Alumni Network:


●   44,000+ Alumni in 83 countries
●   16 Alumni Country Chapters
●   Alumni Engagement Platform www.MyAIMConnect.com

Use of Facilities in the Knowledge Resource Center:


●   18,000 Printed Materials
●   500,000+ Electronic Resources
●   Management Research Reports
●   International Databases, e.g., Euromonitor, EBSCO, etc.

Special Savings and Pricing:


●   Programs, Seminars, and Conferences
●   Partner Establishments
●   20% Alumni Discount for future programs offered by AIM School of Executive Education and Lifelong Learning

Exclusive Invites to Events:


●   Brewing@AIM
●   Class Reunions
●   Annual Homecoming Events
●   President’s Cup
●   Beer Pubs
●   Mentoring Program
●   Masterclasses

Access to the AIM Alumni Network:


●   44,000+ Alumni in 83 countries
●   16 Alumni Country Chapters
●   Alumni Engagement Platform www.MyAIMConnect.com

Special Savings and Pricing:


●   Programs, Seminars, and Conferences
●   Partner Establishments
●   20% Alumni Discount for future programs offered by AIM School of Executive Education and Lifelong Learning

Use of Facilities in the Knowledge Resource Center:


●   18,000 Printed Materials
●   500,000+ Electronic Resources
●   Management Research Reports
●   International Databases, e.g., Euromonitor, EBSCO, etc.

Exclusive Invites to Events:


●   Brewing@AIM
●   Class Reunions
●   Annual Homecoming Events
●   President’s Cup
●   Beer Pubs
●   Mentoring Program
●   Masterclasses

Past Participant Profiles

Testimonials

I believe that this program really helped me to become confident in my skills and understanding my business and projects. The module is very detailed. The topics and sub-categories are well-explained. Also, the program gave us different samples to have deeper learnings on the module.

— ROSALIE CHARLENE SANTIAGO, Entrepreneur - RCRS Clothing Articles Trading

I am extremely grateful for all the learnings that I am getting now at AIM. It is slowly helping my business since PR needs these courses for my clients.

— MAJIVEL M. MAULLON, Owner - Ishark Marketing Communications

This programme is perfect for all levels of digital marketers whether new or experienced. The lectures, assignments and the live sessions keep the program engaging and insightful despite it being fully online.

— YE KWON LEE, Digital Marketing Lead - CNB Machinery and Steel Corporation

Certificate

Certificate

Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.

Upon successful completion of the Postgraduate Certificate in Digital Marketing, participants will also earn a 5-unit credit to AIM's Postgraduate Diploma in Management.

Download Brochure

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Asian Institute of Management.
*Emeritus or the institute does not guarantee availability of any live faculty session recordings.

Earn a 5-unit credit to AIM's Postgraduate Certificate in Management

Emeritus career services

Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed.

Emeritus provides the following career preparation services:

●   Resume building videos

●   Interview preparation videos

●   Linkedln profile building videos

●   Interview guidebooks

●   Glossary of resume templates

Note: AIM or Emeritus do not promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. AIM is not involved in any way and make no commitments regarding the Career Services mentioned here.

The Learning Experience

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
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