EXECUTIVE EDUCATION

Postgraduate Certificate in Digital Marketing

Earn a 5-unit credit to AIM's Postgraduate Diploma in Management

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Course Dates

STARTS ON

May 21, 2021

Course Duration

DURATION

6 months, live online
1 session/week

Course Duration

PROGRAM FEE

US$1,400

Course Information Flexible payment available

Apply before April 22, 2021 and avail an early bird tuition assistance of US$150. Use code AIM150EBTA during payment.

Why should you enroll to this program?

Businesses establish credibility in their industry through effective digital marketing strategies, and their online presence and performance depends on the strength of their digital marketing channels. The best way to make use of digital channels is to understand the practices and analytics behind them, including optimizing websites search engines and user experience, leveraging the right social media platforms, managing a business’ online reputation, and beyond.

In the Postgraduate Certificate in Digital Marketing Program—offered by the Asian Institute of Management (AIM) in collaboration with Emeritus—you will learn key marketing principles, concepts, and tools, and how each can be applied to create value in a competitive digital marketplace.

US$300B

The internet economy in SEA is projected to top US$300B by 2025.

SOURCE: eConomy Southeast Asia, 2020

400M

In 2020, the total number of internet users hit 400M in SEA.

SOURCE: eConomy Southeast Asia, 2020

US$100B

SEA’s internet sectors hit US$100B in 2020.

SOURCE: eConomy Southeast Asia, 2020

Learning Outcomes

  • Implement various digital marketing strategies
  • Develop digital marketing plans
  • Set SMART goals and KPIs
  • Utilize marketing channels in the customer journey
  • Evaluate KPIs and analytics
  • Transition businesses online
  • Master online reputation management
  • Improve customer experience
  • Achieve brand growth
  • Understand the dynamics of consumers as buyers

Program Highlights

Live Online Lectures

Live Online Lectures

Discussions

Discussions

Assignments

Assignments

Case Studies

Case Studies

Capstone Project

Capstone Project

Program Modules

    • Marketing Management Overview
    • Marketing Management Techniques
    • Mastering Sales and Advertising
    • Mastering Product Development
    • Introduction to Digital Analytics Tools
    • Defining Marketing Plans
    • Introduction to Digital Marketing
    • Introduction to Social Media in Digital Marketing
    • Traditional Digital Marketing Strategies
    • New Digital Marketing Strategies
    • Defining Digital Marketing Plan
    • Web Analytics: Strategies and Techniques
    • Customer Journey Analytics: Strategies and Techniques
    • Social Media Marketing and Campaign Strategies
    • Advanced Digital Marketing Overview
    • Content Marketing
    • Search Marketing
    • Social Media Marketing (B2B and B2C)
    • Email Marketing
    • Mobile Marketing
    • Online Reputation Marketing
    • Recruitment Marketing
    • Customer Service and Digital Marketing
    • Introduction: Marketing Science
    • Understanding Buyers and Categories
    • A Better Understanding of Loyalty
    • Building Mental Availability
    • Building Physical Availability
    • On-Line Shopping
    • Pandemic Marketing
Note: Sessions are usually conducted on Saturdays from 2:30-5:00 PM (Philippine Time). For full session schedule, please download the brochure.
Download Brochure

Faculty

Rico L. Camus

Rico L. Camus

Clinical Professor Academic Program Director, Master of Science in Innovation and Business

More info

Stephanie B. Guerrero

Stephanie B. Guerrero

Adjunct Faculty

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Pablo L. Espinosa, Jr.

Pablo L. Espinosa, Jr.

Adjunct Faculty

More info

Matthew George O. Escobido

Matthew George O. Escobido

Adjunct Faculty

More info

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.

Upon successful completion of the Postgraduate Certificate in Digital Marketing, participants will also earn a 5-unit credit to AIM's Postgraduate Diploma in Management.

Download Brochure

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of Asian Institute of Management.

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.