Postgraduate Certificate in Digital Marketing

Earn a 5-unit credit to AIM's Postgraduate Diploma in Management

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Course Dates

STARTS ON

December 15, 2022

Course Duration

DURATION

7 months, online
4-6 hours a week

Course Fee

Applications close on September 30, 2022

Apply before September 30, 2022 and avail a 10% off on the programme fee.
Use code APAC10TA while applying.

WhatsApp an Advisor on +65 8014 3066
Have questions? Our Advisor will assist you promptly.

What Will You Be Able to Do after This Program?

  • Implement various digital marketing strategies
  • Develop digital marketing plans
  • Set SMART goals and KPIs
  • Gain marketing management skills
  • Build a powerful online presence for businesses
  • Master online reputation management
  • Improve customer experience
  • Achieve brand growth
  • Understand the dynamics of consumers as buyers
  • Utilize marketing channels in the customer journey

Program Highlights

Recorded Video Lectures

Recorded Video Lectures

Discussions

Discussions

Assignments

Assignments

Case Studies

Capstone Project

Program Modules

    • Marketing Management Overview
    • Marketing Management Techniques
    • Mastering Sales and Advertising
    • Mastering Product Development in the Digital Space
    • Defining Marketing Plans
    • Understand products and products strategy
    • Developing and launching a product or service offering
    • What are brands and how to develop it
    • Defining the Brand and its key elements
    • Developing brand strategy
    • Introduction to Digital Marketing
    • Introduction to Social Media in Digital Marketing
    • Traditional Digital Marketing Strategies
    • New Digital Marketing Channels
    • New Digital Marketing Strategies
    • Marketing Analytics (introduction, big data, data into insights, data visualization)
    • Web Analytics
    • Social Media Analytics
    • SEO Analytics and Email Analytics
    • Customer Journey Analytics
  • Digital Marketing Strategies:

    • SMART Goals, KPIs and Website Design
    • Content Marketing and Email Marketing
    • Social Media Marketing and Search Marketing
    • Mobile Marketing and Online Reputation Management
    • Recruitment Marketing and Customer Service
Capstone Project

Case Studies

Sworkit: Taking the Free out of Freemium?

The Sworkit case study provides an overview to explore how product and price need to complement each other for a successful freemium execution, and helps illustrate the marketing mix as a whole.

De Beers Group: Marketing Diamonds to Millennials

The De Beers case study provides an overview of a campaign titled “Real is Rare” with the goal of persuading millennials into believing that diamonds were an important symbol of romantic commitment. Helps participants identify if the marketing endeavours be successful in changing the millennial mindset, or would the campaign fall flat?

Real-world Examples

Jollibee

Disney

Microsoft

Sephora

American Girl

Iceland

KylieSkin

American Airlines

Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders.
Use of them does not imply any af liation with, endorsement by, or association of any kind between them and programme owners.

Why Should You Enroll In This Program?

Apply the latest digital marketing techniques and strategies to boost your organization’s reach, conversions, and ROI.

Businesses establish credibility in their industry through effective digital marketing strategies. Their online presence and performance depends on the strength of their digital marketing channels. The best way to make use of digital channels is to understand the practices and analytics behind them, including optimizing website search engines and user experience, leveraging the right social media platforms, managing the business online reputation, and beyond.

The Postgraduate Certificate in Digital Marketing Program—offered by the Asian Institute of Management (AIM) in collaboration with Emeritus—you will learn key marketing principles, concepts, and tools; how each can be applied to create value in a highly competitive digital marketplace.

US$10B

Ad spending in the Philippines is continually increasing at an annual growth rate of 9.7%. By 2025, the nation’s e-commerce sector is expected to be worth $10 billion.

Source: Spiralytics, 2022

2.1M

Kepios analysis indicates that internet users in the Philippines increased by 2.1 million (+2.8 percent) between 2021 and 2022.

Source: Datareportal, 2022

US$142,693M

eCommerce market revenue is projected to top US$142,693m in 2022.

Source: Statista, 2022

Who Is This Program For?

This program is designed for professionals who want to apply advanced developments in digital marketing and analytics to drive strategic decision-making and enhance business outcomes.

Major Industries:
This program benefits all industries, particularly those involved in Strategy, Digital Marketing and Consulting.

Function:
Some of the functions that can leverage the content covered in this program include, Marketing, Sales, General Management, Operations, Digital Marketing, Digital Analytics, Marketing Research and Strategies.

The digital marketing program is especially beneficial for people who are responsible for:

  • Developing short-term and long-term marketing strategies, capabilities, and technologies
  • Implementing enterprise digital technology solutions that deliver strong ROI and minimize marketing risks
  • Leading SEO, brand management, web content management, organic backlink generation, or social media marketing
  • Improving digital enterprise performance and profitability
  • Managing and creating content across social media channels
  • Creating and optimizing email marketing and Pay-per-click campaigns
  • Monitoring Google Analytics and website traffic to facilitate decision-making and optimize webpages

The program also benefits those who are looking to:

  • Learn broad strategies of transforming marketing services
  • Understand key tools and frameworks for deriving value from the application of marketing technologies
  • Master advanced developments in digital marketing and analytics
  • Gain knowledge to convert to digital marketing and analyze better with the help of guided tools and techniques
  • Stay at the forefront of digital marketing
  • Discover tech developments and new tools and techniques from leading disruptors
  • Create cutting-edge solutions for clients in the digital marketing and analytics space
  • Expand professional development and boost resume credentials

Faculty

Rico L. Camus

Rico L. Camus

Clinical Professor Academic Program Director, Master of Science in Innovation and Business

More info
Stephanie B. Guerrero

Stephanie B. Guerrero

Adjunct Faculty

More info

Marju P. Geslani

Adjunct Faculty

More info

Alumni Benefits

Access to the AIM Alumni Network:


●   44,000+ Alumni in 83 countries
●   16 Alumni Country Chapters
●   Alumni Engagement Platform www.MyAIMConnect.com

Use of Facilities in the Knowledge Resource Center:


●   18,000 Printed Materials
●   500,000+ Electronic Resources
●   Management Research Reports
●   International Databases, e.g., Euromonitor, EBSCO, etc.

Special Savings and Pricing:


●   Programs, Seminars, and Conferences
●   Partner Establishments
●   20% Alumni Discount for future programs offered by AIM School of Executive Education and Lifelong Learning

Exclusive Invites to Events:


●   Brewing@AIM
●   Class Reunions
●   Annual Homecoming Events
●   President’s Cup
●   Beer Pubs
●   Mentoring Program
●   Masterclasses

Access to the AIM Alumni Network:


●   44,000+ Alumni in 83 countries
●   16 Alumni Country Chapters
●   Alumni Engagement Platform www.MyAIMConnect.com

Special Savings and Pricing:


●   Programs, Seminars, and Conferences
●   Partner Establishments
●   20% Alumni Discount for future programs offered by AIM School of Executive Education and Lifelong Learning

Use of Facilities in the Knowledge Resource Center:


●   18,000 Printed Materials
●   500,000+ Electronic Resources
●   Management Research Reports
●   International Databases, e.g., Euromonitor, EBSCO, etc.

Exclusive Invites to Events:


●   Brewing@AIM
●   Class Reunions
●   Annual Homecoming Events
●   President’s Cup
●   Beer Pubs
●   Mentoring Program
●   Masterclasses

Certificate

Certificate

Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.

Upon successful completion of the Postgraduate Certificate in Digital Marketing, participants will also earn a 5-unit credit to AIM's Postgraduate Diploma in Management.

Download Brochure

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of Asian Institute of Management.

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.