Earn a 5-unit credit to AIM's Postgraduate Diploma in Management
Download Brochure
June 26, 2023
7 months, online
4-6 hours a week
US$1,600 or get US$160 off with a referral
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Postgraduate Certificate in Digital Marketing starting on June 26, 2023 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.
This program features 1 year of free Premium Access to Emeritus Insights—a mobile app with 5,000+ bite-sized, business-focused videos to help you meet your daily learning goals on the go.
Apply before March 31, 2023 and avail early bird tuition assistance of USD 100.
Use code AIM100TA while applying.
WhatsApp an Advisor on +65 8014 3066
Have questions? Our Advisor will assist you promptly.
Recorded Video Lectures
Discussions
Assignments
Case Studies
Capstone Project
Digital Marketing Strategies:
The Sworkit case study provides an overview to explore how product and price need to complement each other for a successful freemium execution, and helps illustrate the marketing mix as a whole.
The De Beers case study provides an overview of a campaign titled “Real is Rare” with the goal of persuading millennials into believing that diamonds were an important symbol of romantic commitment. Helps participants identify if the marketing endeavours be successful in changing the millennial mindset, or would the campaign fall flat?
Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders.
Use of them does not imply any af liation with, endorsement by, or association of any kind between them and program owners.
Apply the latest digital marketing techniques and strategies to boost your organization’s reach, conversions, and ROI.
Businesses establish credibility in their industry through effective digital marketing strategies. Their online presence and performance depends on the strength of their digital marketing channels. The best way to make use of digital channels is to understand the practices and analytics behind them, including optimizing website search engines and user experience, leveraging the right social media platforms, managing the business online reputation, and beyond.
The Postgraduate Certificate in Digital Marketing Program—offered by the Asian Institute of Management (AIM) in collaboration with Emeritus—you will learn key marketing principles, concepts, and tools; how each can be applied to create value in a highly competitive digital marketplace.
Ad spending in the Philippines is continually increasing at an annual growth rate of 9.7%. By 2025, the nation’s e-commerce sector is expected to be worth $10 billion.
Kepios analysis indicates that internet users in the Philippines increased by 2.1 million (+2.8 percent) between 2021 and 2022.
eCommerce market revenue is projected to top US$142,693m in 2022.
This program is designed for professionals who want to apply advanced developments in digital marketing and analytics to drive strategic decision-making and enhance business outcomes.
Major Industries:
This program benefits all industries, particularly those involved in Strategy, Digital Marketing and Consulting.
Function:
Some of the functions that can leverage the content covered in this program include, Marketing, Sales, General Management, Operations, Digital Marketing, Digital Analytics, Marketing Research and Strategies.
The digital marketing program is especially beneficial for people who are responsible for:
The program also benefits those who are looking to:
Rico L. Camus
Clinical Professor Academic Program Director, Master of Science in Innovation and Business
Expertise: Innovation, Strategy, Design Thinking
Academic Background:
● Master of Business Administration, The Wharton School - University of Pennsylvania
● Bachelor of Arts in Economics, Ateneo de Manila University
Professional Experience:
● Innovation Officer, ABS CBN Broadcasting, Corp.
● Head, Corporate Planning, ABS CBN Broadcasting, Corp.
● Head, Business Analysis for Technical Services, ABS CBN Broadcasting, Corp.
● Head, Business Development and Content Acquisition, ABS CBN Interactive, Inc.
● Head, International and Mobile Games and Business Development, ABS CBN Interactive, Inc.
Stephanie B. Guerrero
Adjunct Faculty
Expertise: Brand Management, Digital Marketing, Customer Marketing, Portfolio/Category Management
Academic Background:
● Master of Business Administration, Harvard Business School, Boston, Massachusetts
● Bachelor of Science in Industrial Engineering, University of the Philippines
Professional Experience:
● Marketing Director, Tim Hortons, Philippines
● Director for In-Force Management, AXA, Philippines
● Operations and Logistics Manager, Uber, Philippines
● Assistant Vice President – Loans Product Marketing, Citibank NA, Philippine
Affiliations, Awards, & Honors:
● Harvard Business School Club of the Philippines
● Harvard Business School Alumni Volunteer
Marju P. Geslani
Adjunct Faculty
Expertise: Trade Marketing, Channel Marketing, Brand Management, Sales Management, E-Commerce, Shopper Marketing, Brand Operations
Academic Background:
● Doctor in Business Administration (in progress), San Beda University
● Management Development Program, Asian Institute of Management
● Master of Business Administration, San Beda University
● BSC Business Management & Entrepreneurship, San Beda University
Professional Experience:
● Customer Marketing Development Group Head & E Commerce Group Head, Nutri Asia Inc.
● Country Commercial Manager, Procter & Gamble Asia, Professional Business
● Country Brand Operations Director, Procter & Gamble Philippines Marketing Services and Trade Marketing Head, Digitel Mobile
● Philippines, Inc.
● Sales Manager, Pepsi Cola Products Philippines Inc.
● Sales Manager, JDH Philippines, Inc.
● Adjunct Faculty, De La Salle University Manila
● 44,000+ Alumni in 83 countries
● 16 Alumni Country Chapters
● Alumni Engagement Platform www.MyAIMConnect.com
● 18,000 Printed Materials
● 500,000+ Electronic Resources
● Management Research Reports
● International Databases, e.g., Euromonitor, EBSCO, etc.
● Programs, Seminars, and Conferences
● Partner Establishments
● 20% Alumni Discount for future programs offered by AIM School of Executive Education and Lifelong Learning
● Brewing@AIM
● Class Reunions
● Annual Homecoming Events
● President’s Cup
● Beer Pubs
● Mentoring Program
● Masterclasses
● 44,000+ Alumni in 83 countries
● 16 Alumni Country Chapters
● Alumni Engagement Platform www.MyAIMConnect.com
● Programs, Seminars, and Conferences
● Partner Establishments
● 20% Alumni Discount for future programs offered by AIM School of Executive Education and Lifelong Learning
● 18,000 Printed Materials
● 500,000+ Electronic Resources
● Management Research Reports
● International Databases, e.g., Euromonitor, EBSCO, etc.
● Brewing@AIM
● Class Reunions
● Annual Homecoming Events
● President’s Cup
● Beer Pubs
● Mentoring Program
● Masterclasses
Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.
Upon successful completion of the Postgraduate Certificate in Digital Marketing, participants will also earn a 5-unit credit to AIM's Postgraduate Diploma in Management.
Download BrochureNote: All certificate images are for illustrative purposes only and may be subject to change at the discretion of Asian Institute of Management.
Flexible payment options available.
