EXECUTIVE EDUCATION

Postgraduate Certificate in Digital Marketing

Earn a 5-unit credit to AIM's Postgraduate Diploma in Management

Get Your Brochure

Course Dates

STARTS ON

TBD

Course Duration

DURATION

6 months
4-6 hours a week | Includes 1 live online session/week

Course Duration

PROGRAM FEE

Special pricing up to 10% discount is available if you enroll with your colleagues. Please send an email to group@emeritus.org for more information.

Why should you enroll to this program?

Businesses establish credibility in their industry through effective digital marketing strategies, and their online presence and performance depends on the strength of their digital marketing channels. The best way to make use of digital channels is to understand the practices and analytics behind them, including optimizing websites search engines and user experience, leveraging the right social media platforms, managing a business’ online reputation, and beyond.

In the Postgraduate Certificate in Digital Marketing Program—offered by the Asian Institute of Management (AIM) in collaboration with Emeritus—you will learn key marketing principles, concepts, and tools, and how each can be applied to create value in a competitive digital marketplace.

US$300B

The internet economy in SEA is projected to top US$300B by 2025.

SOURCE: eConomy Southeast Asia, 2020

400M

In 2020, the total number of internet users hit 400M in SEA.

SOURCE: eConomy Southeast Asia, 2020

US$100B

SEA’s internet sectors hit US$100B in 2020.

SOURCE: eConomy Southeast Asia, 2020

Learning Outcomes

  • Implement various digital marketing strategies
  • Develop digital marketing plans
  • Set SMART goals and KPIs
  • Utilize marketing channels in the customer journey
  • Evaluate KPIs and analytics
  • Transition businesses online
  • Master online reputation management
  • Improve customer experience
  • Achieve brand growth
  • Understand the dynamics of consumers as buyers

Program Highlights

Live Online Lectures

Discussions

Discussions

Assignments

Assignments

Case Studies

Capstone Project

Program Modules

    • Marketing Management Overview
    • Marketing Management Techniques
    • Mastering Sales and Advertising
    • Mastering Product Development
    • Introduction to Digital Analytics Tools
    • Defining Marketing Plans
    • Introduction to Digital Marketing
    • Introduction to Social Media in Digital Marketing
    • Traditional Digital Marketing Strategies
    • New Digital Marketing Strategies
    • Defining Digital Marketing Plan
    • Web Analytics: Strategies and Techniques
    • Customer Journey Analytics: Strategies and Techniques
    • Social Media Marketing and Campaign Strategies
    • Advanced Digital Marketing Overview
    • Content Marketing
    • Search Marketing
    • Social Media Marketing (B2B and B2C)
    • Email Marketing
    • Mobile Marketing
    • Online Reputation Marketing
    • Recruitment Marketing
    • Customer Service and Digital Marketing
    • Introduction: Marketing Science
    • Understanding Buyers and Categories
    • A Better Understanding of Loyalty
    • Building Mental Availability
    • Building Physical Availability
    • On-Line Shopping
    • Pandemic Marketing
Note: Sessions are usually conducted on Saturdays from 2:30-5:00 PM (Philippine Time). For full session schedule, please download the brochure.

Faculty

Rico L. Camus

Rico L. Camus

Clinical Professor Academic Program Director, Master of Science in Innovation and Business

More info

Stephanie B. Guerrero

Stephanie B. Guerrero

Adjunct Faculty

More info

Pablo L. Espinosa, Jr.

Pablo L. Espinosa, Jr.

Adjunct Faculty

More info

Matthew George O. Escobido

Matthew George O. Escobido

Adjunct Faculty

More info

Alumni Benefits

AIM ALUMNI NETWORK


KNOWLEDGE RESOURCE CENTER (KRC)

Use of Facilities in the KRC

  • 18,000 printed materials
  • More than 500,000 electronic resources

Access to KRC materials, including Management Research Reports (MRRS)

Access to international databases: Euromonitor, EBSCO, etc.

SPECIAL DISCOUNTS

  • ACCM Published rates
  • Programs, seminars, and conferences
  • Partner establishments
  • 20% Alumni Discount for future AIM-SEELL Programs

EXCLUSIVE INVITES TO EVENTS

  • Brewing@AIM
  • Class Reunions
  • Annual Homecoming Events
  • President’s Cup
  • Beer Pubs
  • Mentoring Program
  • Masterclasses

Certificate

Certificate

Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.

Upon successful completion of the Postgraduate Certificate in Digital Marketing, participants will also earn a 5-unit credit to AIM's Postgraduate Diploma in Management.

Download Brochure

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of Asian Institute of Management.

Apply Now

Early registrations are encouraged. Seats fill up quickly!