Postgraduate Certificate in Digital Marketing

Get the alumni status from AIM - #1 business school in the Philippines (Eduniversal Ranking 2023)

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Course Dates
LAST DAY TO ENROLL

Course Duration

DURATION

7 months, online
4-6 hours a week

Course Fee

Applications close on June 3, 2023

Apply before June 3, 2023 and avail early bird tuition assistance of USD 100.
Use code AIM100TA while applying.

WhatsApp an Advisor on +65 8014 3066
Have questions? Our Advisor will assist you promptly.

Program Highlights

Recorded Video Lectures

Recorded Video Lectures

Alumni Network

5 Credits

2 Live masterclasses on tools

Case Studies

Live Sessions with Program Leader

Capstone Project & Assignments

Capstone Project & Assignments

Group Discussions

Group Discussions

Who Is This Program For?

This program is designed for professionals who want to apply advanced developments in digital marketing and analytics to drive strategic decision-making and enhance business outcomes.

Major Industries:
This program benefits all industries, particularly those involved in Strategy, Digital Marketing and Consulting.

Function:
Some of the functions that can leverage the content covered in this program include, Marketing, Sales, General Management, Operations, Digital Marketing, Digital Analytics, Marketing Research and Strategies.

Why Should You Enroll In This Program?

Apply the latest digital marketing techniques and strategies to boost your organization’s reach, conversions, and ROI.

Businesses establish credibility in their industry through effective digital marketing strategies. Their online presence and performance depends on the strength of their digital marketing channels. The best way to make use of digital channels is to understand the practices and analytics behind them, including optimizing website search engines and user experience, leveraging the right social media platforms, managing the business online reputation, and beyond.

The Postgraduate Certificate in Digital Marketing Program—offered by the Asian Institute of Management (AIM) in collaboration with Emeritus—you will learn key marketing principles, concepts, and tools; how each can be applied to create value in a highly competitive digital marketplace.

US$10B

Ad spending in the Philippines is continually increasing at an annual growth rate of 9.7%. By 2025, the nation’s e-commerce sector is expected to be worth $10 billion.

Source: Spiralytics, 2022

2.1M

Kepios analysis indicates that internet users in the Philippines increased by 2.1 million (+2.8 percent) between 2021 and 2022.

Source: Datareportal, 2022

US$142,693M

eCommerce market revenue is projected to top US$142,693m in 2022.

Source: Statista, 2022

What Will You Be Able to Do after This Program?

  • Implement various digital marketing strategies
  • Develop digital marketing plans
  • Set SMART goals and KPIs
  • Gain marketing management skills
  • Build a powerful online presence for businesses
  • Master online reputation management
  • Improve customer experience
  • Achieve brand growth
  • Understand the dynamics of consumers as buyers
  • Utilize marketing channels in the customer journey

Program Modules

    • Marketing Management Overview
    • Marketing Management Techniques
    • Mastering Sales and Advertising
    • Mastering Product Development in the Digital Space
    • Defining Marketing Plans
    • Understand products and products strategy
    • Developing and launching a product or service offering
    • What are brands and how to develop it
    • Defining the Brand and its key elements
    • Developing brand strategy
    • Introduction to Digital Marketing
    • Introduction to Social Media in Digital Marketing
    • Traditional Digital Marketing Strategies
    • New Digital Marketing Channels
    • New Digital Marketing Strategies
    • Marketing Analytics (introduction, big data, data into insights, data visualization)
    • Web Analytics
    • Social Media Analytics
    • SEO Analytics and Email Analytics
    • Customer Journey Analytics
  • Digital Marketing Strategies:

    • SMART Goals, KPIs and Website Design
    • Content Marketing and Email Marketing
    • Social Media Marketing and Search Marketing
    • Mobile Marketing and Online Reputation Management
    • Recruitment Marketing and Customer Service
Capstone Project

TOOLS

2 Live masterclasses on tools by Industry Experts.

Sitebulb

HubSpot

SEMrush

Google Analytics

Meta

Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders.
Use of them does not imply any af liation with, endorsement by, or association of any kind between them and program owners.

Case Studies

Sworkit: Taking the Free out of Freemium?

The Sworkit case study provides an overview to explore how product and price need to complement each other for a successful freemium execution, and helps illustrate the marketing mix as a whole.

De Beers Group: Marketing Diamonds to Millennials

The De Beers case study provides an overview of a campaign titled “Real is Rare” with the goal of persuading millennials into believing that diamonds were an important symbol of romantic commitment. Helps participants identify if the marketing endeavours be successful in changing the millennial mindset, or would the campaign fall flat?

Real-world Examples

Jollibee

Disney

Microsoft

Sephora

American Girl

Iceland

KylieSkin

American Airlines

Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders.
Use of them does not imply any af liation with, endorsement by, or association of any kind between them and program owners.

Faculty

Alberto G. Mateo, Jr.

Rico L. Camus

Clinical Professor Academic Program Director, Master of Science in Innovation and Business

More info
Dr Matthew George O. Escobido

Stephanie B. Guerrero

Adjunct Faculty

More info

Marju P. Geslani

Adjunct Faculty

More info

Alumni Benefits

Access to the AIM Alumni Network:


●   44,000+ Alumni in 83 countries
●   16 Alumni Country Chapters
●   Alumni Engagement Platform www.MyAIMConnect.com

Use of Facilities in the Knowledge Resource Center:


●   18,000 Printed Materials
●   500,000+ Electronic Resources
●   Management Research Reports
●   International Databases, e.g., Euromonitor, EBSCO, etc.

Special Savings and Pricing:


●   Programs, Seminars, and Conferences
●   Partner Establishments
●   20% Alumni Discount for future programs offered by AIM School of Executive Education and Lifelong Learning

Exclusive Invites to Events:


●   Brewing@AIM
●   Class Reunions
●   Annual Homecoming Events
●   President’s Cup
●   Beer Pubs
●   Mentoring Program
●   Masterclasses

Access to the AIM Alumni Network:


●   44,000+ Alumni in 83 countries
●   16 Alumni Country Chapters
●   Alumni Engagement Platform www.MyAIMConnect.com

Special Savings and Pricing:


●   Programs, Seminars, and Conferences
●   Partner Establishments
●   20% Alumni Discount for future programs offered by AIM School of Executive Education and Lifelong Learning

Use of Facilities in the Knowledge Resource Center:


●   18,000 Printed Materials
●   500,000+ Electronic Resources
●   Management Research Reports
●   International Databases, e.g., Euromonitor, EBSCO, etc.

Exclusive Invites to Events:


●   Brewing@AIM
●   Class Reunions
●   Annual Homecoming Events
●   President’s Cup
●   Beer Pubs
●   Mentoring Program
●   Masterclasses

Past Participant Profiles

Testimonials

Faculty Member Rosalie Charlene Santiago

Rosalie Charlene Santiago

Entrepreneur - RCRS Clothing Articles Trading

I believe that this program really helped me to become confident in my skills and understanding my business and projects. The module is very detailed. The topics and sub-categories are well-explained. Also, the program gave us different samples to have deeper learnings on the module.

Faculty Member Majivel M. Maullon

Majivel M. Maullon

Owner - Ishark Marketing Communications

I am extremely grateful for all the learnings that I am getting now at AIM. It is slowly helping my business since PR needs these courses for my clients.

Ye Kwon Lee

Digital Marketing Lead - CNB Machinery and Steel Corporation 

This programme is perfect for all levels of digital marketers whether new or experienced. The lectures, assignments and the live sessions keep the program engaging and insightful despite it being fully online. 

Certificate

Certificate

Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.

Upon successful completion of the Postgraduate Certificate in Digital Marketing, participants will also earn a 5-unit credit to AIM's Postgraduate Diploma in Management.

Download Brochure

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of Asian Institute of Management.

Earn a 5-unit credit to AIM's Postgraduate Certificate in Management

Emeritus career services

Stepping into a business leadership career requires a variety of job-ready skills. This program guides you in navigating a career path, starting from personalized mentorship sessions while developing your managerial expertise to gain an edge over your peers. These services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed.

Emeritus provides the following career preparation services:

●   Resume building videos

●   Interview preparation videos

●   Linkedln profile building videos

●   Interview guidebooks

●   Glossary of resume templates

Free One-Year Access to Emeritus Insights

This program features 1 year of free Premium Access to Emeritus Insights—a mobile app with 5,000+ bite-sized, business-focused videos to help you meet your daily learning goals on the go.

The Learning Experience

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
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Flexible payment options available. Learn more.