Postgraduate Certificate in Digital Marketing

Earn a 5-unit credit to AIM's Postgraduate Diploma in Management

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Course Dates



Course Duration


6 months, online
4-6 hours a week

Course Duration


Apply before Month Date, Year and avail an early bird tuition assistance of US$150. Use code AIM150EBTA during payment.

Why Should You Enroll to This Program?

Businesses establish credibility in their industry through effective digital marketing strategies, and their online presence and performance depends on the strength of their digital marketing channels. The best way to make use of digital channels is to understand the practices and analytics behind them, including optimizing websites search engines and user experience, leveraging the right social media platforms, managing a business’ online reputation, and beyond.

In the Postgraduate Certificate in Digital Marketing Program—offered by the Asian Institute of Management (AIM) in collaboration with Emeritus—you will learn key marketing principles, concepts, and tools, and how each can be applied to create value in a competitive digital marketplace.


The internet economy in SEA is projected to top US$300B by 2025.

SOURCE: eConomy Southeast Asia, 2020


In 2020, the total number of internet users hit 400M in SEA.

SOURCE: eConomy Southeast Asia, 2020


SEA’s internet sectors hit US$100B in 2020.

SOURCE: eConomy Southeast Asia, 2020

Who Is This Program For?

This program is designed for professionals who want to apply digital marketing tactics and strategies within their organization and leverage analytics for better outcomes.

Major Industries:
This program benefits all industries, particularly those involved in Strategy/Digital Marketing and Consulting.

Some of the functions that can leverage the content covered in this program include, Marketing, Operations, General Management, Marketing-Sales, Digital Marketing, Digital Analytics, Operational Research.

The digital marketing program is especially beneficial for people who are responsible for:

  • Developing short-term and long-term marketing strategies, capabilities, and technologies
  • Implementing enterprise digital technology solutions that deliver strong ROI and minimize marketing risks
  • Leading SEO, brand management, web content management, organic backlink generation, or social media marketing
  • Improving digital enterprise performance and profitability
  • Managing and creating content across social media channels
  • Creating and optimizing email marketing and PPC campaigns
  • Monitoring Google Analytics and website traffic to facilitate decision-making and optimize webpages

The program also benefits those who are looking to:

  • Learn broad strategies of transforming marketing services
  • Understand key tools and frameworks for deriving value from the application of marketing technologies
  • Master advanced developments in digital marketing and analytics
  • Gain knowledge to convert to digital marketing and analyze better with the help of guided tools and techniques
  • Stay at the forefront of digital marketing
  • Discover tech developments and new tools and techniques from leading disruptors
  • Create cutting-edge solutions for clients in the digital marketing and analytics space
  • Expand professional development and boost resume credentials

What Will You Be Able to Do after This Program?

  • Implement various digital marketing strategies
  • Develop digital marketing plans
  • Set SMART goals and KPIs
  • Utilize marketing channels in the customer journey
  • Evaluate KPIs and analytics
  • Transition businesses online
  • Master online reputation management
  • Improve customer experience
  • Achieve brand growth
  • Understand the dynamics of consumers as buyers

Program Highlights

Recorded Video Lectures

Recorded Video Lectures





Case Studies

Capstone Project

Program Modules

    • Marketing Management Overview
    • Marketing Management Techniques
    • Mastering Sales and Advertising
    • Mastering Product Development in the Digital Space
    • Defining Marketing Plans
    • The Pathway to Brand Growth - Introduction: Marketing Science
    • The Pathway to Brand Growth - Understanding Buyers and Categories
    • The Pathway to Brand Growth - A Better Understanding of Loyalty
    • The Pathway to Brand Growth - Differentiation vs Distinctiveness
    • Marketing Science: The Pathway to Brand Growth- Building Mental and Physical Availability
    • Introduction to Digital Marketing
    • Introduction to Social Media in Digital Marketing
    • Traditional Digital Marketing Strategies
    • New Digital Marketing Channels
    • New Digital Marketing Strategies
    • Web Analytics: Strategies and Techniques
    • Customer Journey Analytics: Strategies and Techniques
    • Social Media Marketing and Campaign Strategies
    • Digital Marketing Strategies: SMART Goals, KPIs and Website Design
    • Digital Marketing Strategies: Content Marketing and Email Marketing
    • Digital Marketing Strategies: Social Media Marketing and Search Marketing
    • Digital Marketing Strategies: Mobile Marketing and Online Reputation Management
    • Digital Marketing Strategies: Recruitment Marketing and Customer Service
Module 6: Capstone Project


Rico L. Camus

Rico L. Camus

Clinical Professor Academic Program Director, Master of Science in Innovation and Business

More info
Stephanie B. Guerrero

Stephanie B. Guerrero

Adjunct Faculty

More info
Pablo L. Espinosa, Jr.

Pablo L. Espinosa, Jr.

Adjunct Faculty

More info

Alumni Benefits



Use of Facilities in the KRC

  • 18,000 printed materials
  • More than 500,000 electronic resources

Access to KRC materials, including Management Research Reports (MRRS)

Access to international databases: Euromonitor, EBSCO, etc.


  • ACCM Published rates
  • Programs, seminars, and conferences
  • Partner establishments
  • 20% Alumni Discount for future AIM-SEELL Programs


  • Brewing@AIM
  • Class Reunions
  • Annual Homecoming Events
  • President’s Cup
  • Beer Pubs
  • Mentoring Program
  • Masterclasses



Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.

Upon successful completion of the Postgraduate Certificate in Digital Marketing, participants will also earn a 5-unit credit to AIM's Postgraduate Diploma in Management.

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Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of Asian Institute of Management.

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Early registrations are encouraged. Seats fill up quickly!