The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Get the alumni status from AIM - #1 business school in the Philippines (Eduniversal Ranking 2023)
Download Brochure
October 17, 2023
7 months, online
4-6 hours a week
US$1,600 and get US$160 off with a referral
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Apply before 29 September, 2023 and avail early bird tuition assistance of 5%.
Use code APAC05TA while applying.
WhatsApp an Advisor on +65 8014 3066
Have questions? Our Advisor will assist you promptly.
Pre-Recorded Video Lectures* from AIM faculty with for self-paced learning interspersed with live lectures from renowned AIM faculty and industry practitioners.
Alumni Network
5 Credits
2 Live masterclasses on tools
Case Studies
Live Sessions with Program Leader
Capstone Project & Assignments
Group Discussions
Note: The programme highlights mentioned above are subject to change based on faculty availability and the desired outcomes of the programme.
*This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.
This program is designed for professionals who want to apply advanced developments in digital marketing and analytics to drive strategic decision-making and enhance business outcomes.
Major Industries:
This program benefits all industries, particularly those involved in Strategy, Digital Marketing and Consulting.
Function:
Some of the functions that can leverage the content covered in this program include, Marketing, Sales, General Management, Operations, Digital Marketing, Digital Analytics, Marketing Research and Strategies.
Apply the latest digital marketing techniques and strategies to boost your organization’s reach, conversions, and ROI.
Businesses establish credibility in their industry through effective digital marketing strategies. Their online presence and performance depends on the strength of their digital marketing channels. The best way to make use of digital channels is to understand the practices and analytics behind them, including optimizing website search engines and user experience, leveraging the right social media platforms, managing the business online reputation, and beyond.
The Postgraduate Certificate in Digital Marketing Program—offered by the Asian Institute of Management (AIM) in collaboration with Emeritus—you will learn key marketing principles, concepts, and tools; how each can be applied to create value in a highly competitive digital marketplace.
Ad spending in the Philippines is continually increasing at an annual growth rate of 9.7%. By 2025, the nation’s e-commerce sector is expected to be worth $10 billion.
Kepios analysis indicates that internet users in the Philippines increased by 2.1 million (+2.8 percent) between 2021 and 2022.
eCommerce market revenue is projected to top US$142,693m in 2022.
Digital Marketing Strategies:
Note: *This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.
2 live masterclasses on tools by Industry experts
Note: All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
*The tools will be taught by teaching faculty, industry practitioners, or linked to relevant knowledge bases for your reference and self-guided learning.
The Sworkit case study provides an overview to explore how product and price need to complement each other for a successful freemium execution, and helps illustrate the marketing mix as a whole.
The De Beers case study provides an overview of a campaign titled “Real is Rare” with the goal of persuading millennials into believing that diamonds were an important symbol of romantic commitment. Helps participants identify if the marketing endeavours be successful in changing the millennial mindset, or would the campaign fall flat?
Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders.
Use of them does not imply any af liation with, endorsement by, or association of any kind between them and program owners.
Stephanie B. Guerrero
Adjunct Faculty
Expertise: Brand Management, Digital Marketing, Customer Marketing, Portfolio/Category Management
Academic Background:
● Master of Business Administration, Harvard Business School, Boston, Massachusetts
● Bachelor of Science in Industrial Engineering, University of the Philippines
Professional Experience:
● Marketing Director, Tim Hortons, Philippines
● Director for In-Force Management, AXA, Philippines
● Operations and Logistics Manager, Uber, Philippines
● Assistant Vice President – Loans Product Marketing, Citibank NA, Philippine
Affiliations, Awards, & Honors:
● Harvard Business School Club of the Philippines
● Harvard Business School Alumni Volunteer
Marju P. Geslani
Adjunct Faculty
Expertise: Trade Marketing, Channel Marketing, Brand Management, Sales Management, E-Commerce, Shopper Marketing, Brand Operations
Academic Background:
● Doctor in Business Administration (in progress), San Beda University
● Management Development Program, Asian Institute of Management
● Master of Business Administration, San Beda University
● BSC Business Management & Entrepreneurship, San Beda University
Professional Experience:
● Customer Marketing Development Group Head & E Commerce Group Head, Nutri Asia Inc.
● Country Commercial Manager, Procter & Gamble Asia, Professional Business
● Country Brand Operations Director, Procter & Gamble Philippines Marketing Services and Trade Marketing Head, Digitel Mobile
● Philippines, Inc.
● Sales Manager, Pepsi Cola Products Philippines Inc.
● Sales Manager, JDH Philippines, Inc.
● Adjunct Faculty, De La Salle University Manila
Rico L. Camus
Clinical Professor Academic Program Director, Master of Science in Innovation and Business
Expertise: Innovation, Strategy, Design Thinking
Academic Background:
● Master of Business Administration, The Wharton School - University of Pennsylvania
● Bachelor of Arts in Economics, Ateneo de Manila University
Professional Experience:
● Innovation Officer, ABS CBN Broadcasting, Corp.
● Head, Corporate Planning, ABS CBN Broadcasting, Corp.
● Head, Business Analysis for Technical Services, ABS CBN Broadcasting, Corp.
● Head, Business Development and Content Acquisition, ABS CBN Interactive, Inc.
● Head, International and Mobile Games and Business Development, ABS CBN Interactive, Inc.
Note: Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised details will be shared closer to the programme start date.
● 44,000+ Alumni in 83 countries
● 16 Alumni Country Chapters
● Alumni Engagement Platform www.MyAIMConnect.com
● 18,000 Printed Materials
● 500,000+ Electronic Resources
● Management Research Reports
● International Databases, e.g., Euromonitor, EBSCO, etc.
● Programs, Seminars, and Conferences
● Partner Establishments
● 20% Alumni Discount for future programs offered by AIM School of Executive Education and Lifelong Learning
● Brewing@AIM
● Class Reunions
● Annual Homecoming Events
● President’s Cup
● Beer Pubs
● Mentoring Program
● Masterclasses
● 44,000+ Alumni in 83 countries
● 16 Alumni Country Chapters
● Alumni Engagement Platform www.MyAIMConnect.com
● Programs, Seminars, and Conferences
● Partner Establishments
● 20% Alumni Discount for future programs offered by AIM School of Executive Education and Lifelong Learning
● 18,000 Printed Materials
● 500,000+ Electronic Resources
● Management Research Reports
● International Databases, e.g., Euromonitor, EBSCO, etc.
● Brewing@AIM
● Class Reunions
● Annual Homecoming Events
● President’s Cup
● Beer Pubs
● Mentoring Program
● Masterclasses
Rosalie Charlene Santiago
Majivel M. Maullon
Ye Kwon Lee
Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.
Upon successful completion of the Postgraduate Certificate in Digital Marketing, participants will also earn a 5-unit credit to AIM's Postgraduate Diploma in Management.
Download BrochureNote: All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Asian Institute of Management.
*Emeritus or the institute does not guarantee availability of any live faculty session recordings.
Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed.
Emeritus provides the following career preparation services:
● Resume building videos
● Interview preparation videos
● Linkedln profile building videos
● Interview guidebooks
● Glossary of resume templates
Flexible payment options available.
