Postgraduate Certificate in Digital Marketing
- Modules on AI, MarTech, and Data-Driven Strategies in the Digital Marketing
- 5-unit credit towards AIM's Postgraduate Diploma in Management
- 1-day campus immersion and networking event
- AIM alumni status and benefits
Unlock Your Potential
Future-Proof Your Career: Invest in Your Success
Emeritus and the Asian Institute of Management (AIM) unite to offer an exclusive opportunity. Enroll before Invalid liquid dataand use this code: APAC50ALL9153 and get USD 50 program fee benefit. Reserve your spot today!
Program Highlights
130+ Pre-recorded video lectures* from AIM faculty for self-paced learning
AIM alumni status and benefits
5-unit credit towards AIM's Postgraduate Diploma in Management
10+ Live online sessions led by AIM faculty
3 Live Masterclasses on Tools by Program Leaders
Capstone project to apply the learnings in real-world scenarios**
Modules on AI, MarTech, and Data-Driven Strategies in the Digital Marketing
1-day campus immersion and networking event
Real-world case studies and examples
Note: The programme highlights mentioned above are subject to change based on faculty availability and the desired outcomes of the programme.
*This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.
Who Is This Program For?
This program is designed for professionals who want to apply advanced developments in digital marketing and analytics to drive strategic decision-making and enhance business outcomes.
Major industries: This program benefits all industries, particularly those involved in strategy, digital marketing, and consulting.
Top functions: Some of the functions that can leverage the content covered in this program include marketing, sales, general management, operations, digital marketing, digital analytics, marketing research, and strategies.
What Will You Be Able to Do after This Program?
Apply marketing theories, principles, and concepts to real-world situations
Discuss the customer journey and the importance of digital touchpoints
Evaluate a digital marketing plan and identify key areas of improvement
Improve a social media strategy by applying data and insights gathered through social media analytics
Build an effective customer journey map to enhance customer experience at various touchpoints
Identify SMART goals and KPIs for different digital marketing channels
Suggest ways to improve your current digital marketing plan
Acquire a solid understanding of Generative AI and its role in enhancing digital marketing strategies.
Apply Generative AI techniques to improve and optimise digital marketing campaigns.
Develop digital marketing strategies that meet business objectives and design effective and appropriate social media campaigns.
Discuss Customer Relationship Management (CRM) strategies and integrate CRM software to enhance customer experience.
Program Modules
Note: *This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.
Tools
3 live masterclasses on tools by industry experts
Sitebulb
HubSpot
SEMrush
Google Analytics
Meta
ChatGPT
Canva
Figma
Zapier
SproutSocial
Brevo
Mavic.ai
Note: All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
*The tools will be taught by teaching faculty, industry practitioners, or linked to relevant knowledge bases for your reference and self-guided learning.
Real-world Examples
Duolingo
Yelp
Quantus
Shopee
Lazada
Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders.
Use of them does not imply any af liation with, endorsement by, or association of any kind between them and program owners.
Case Studies
Chiefmartec.com’s MarTech Supergraphic:
Chiefmartec.com’s MarTech Supergraphic offers a comprehensive visual map of the evolving MarTech landscape, enabling marketers to navigate and optimize their tech stack effectively
Salesforce Einstein:
Salesforce Einstein leveraged AI-powered CRM to enhance lead scoring, personalize customer interactions, and boost marketing ROI through data-driven insights
Google Ads Smart Campaigns:
Google Ads Smart Campaigns used AI-powered automation to optimize ad targeting, improve conversion rates, and maximize marketing ROI for small and medium businesses.
HubSpot’s AI features:
HubSpot’s AI features enhance CRM efficiency by automating tasks, personalizing customer interactions, and providing data-driven insights for improved marketing and sales outcomes.
Key Skills
Digital Marketing Strategies
Social Media Strategy
Marketing Analytics
Content Strategy
Customer Journey & CRM
Email Marketing
MarTech Integration
AI-Driven Marketing
Faculty
Adjunct Faculty
Expertise: Brand Management, Digital Marketing, Customer Marketing, Portfolio/Category Management
Academic Background:
● Master of Business Administration, Ha...
Adjunct Faculty
Expertise: Trade Marketing, Channel Marketing, Brand Management, Sales Management, E-Commerce, Shopper Marketing, Brand Operations
Academic Background:
● Doct...
Prof. Marwell Dalangin
Expertise: Data Science, AI, Innovation
Academic Background:
● PhD. in Data Science scholar at Asian Institute of Management (AIM).
● Master of Science in D...
Adjunct Faculty
Expertise: Social Media Marketing and Strategy
Academic Background:
● Master in Business Administration, Harvard Business School
● Bachelor of Science in Ma...
Adjunct Faculty
Expertise: Digital Marketing, Brand Management, Marketing Technology, Consumer and Audience Research and Insight
Academic Background:
● Bachelor of Arts, Commun...
Note: Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised details will be shared closer to the programme start date.
Industry Expert
2x Featured in entrepreneur.com | Top 30 Game-changers, India | 3M+ Reach | VC Scout, Proxy CEO
Deep Kakkad is a young entrepreneur with experience in starting and growing multiple startups from zero to something and beyond. He brings in hands-on exposure of consulting w...
Past Participant Profiles
Countries
Work Experience
Industries
Testimonials
Certificate
Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.
Upon successful completion of the Postgraduate Certificate in Digital Marketing, participants will also earn a 5-unit credit to AIM's Postgraduate Diploma in Management.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Asian Institute of Management. *Emeritus or the institute does not guarantee availability of any live faculty session recordings.
Earn a 5-unit credit to AIM's Postgraduate Certificate in Management
Emeritus career services
Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed.
Emeritus provides the following career preparation services:
Resume building videos
Interview preparation videos
Linkedln profile building videos
Interview guidebooks
Glossary of resume templates
Note: AIM or Emeritus do not promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. AIM is not involved in any way and make no commitments regarding the Career Services mentioned here.
The Learning Experience
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
FAQs
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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