Postgraduate Certificate in Digital Marketing

• Introduction to Customer Relationship Management (CRM) and its Role in the New Normal

• CRM Strategies for Customer Acquisition and Retention

• Implementing and Optimizing CRM in the Digital Marketing Landscape

• Social Media and CRM Integration for Enhanced Customer Engagement

• Mobile CRM and Location-based Marketing

• CRM for Personalization and Customer Journey Mapping

• Marketing Analytics (introduction, big data, data into insights, data visualization)

• Web Analytics

• Social Media Analytics

• SEO Analytics and Email Analytics

• Customer Journey Analytics

Digital Marketing Strategies in:

• SMART Goals, KPIs and Website Design

• Content Marketing and Email Marketing

• Social Media Marketing and Search Marketing

• Mobile Marketing and Online Reputation Management

• Recruitment Marketing and Customer Service

Implementing social media campaigns

• Why Digital and Social Advertising?​

• Types of Campaigns and Formats​

• Audience Insights and Targeting​

• Content Strategy​

Emerging technologies in digital marketing

• What is Generative AI?​

• Generative AI models​ and working

• Exploring AI Tools for Content Creation​

• Generative AI in Personalized Marketing​

• Ethical Implications of Generative AI in digital marketing

• Definition, Landscape, and Evolution of MarTech

Key MarTech Categories:

• CRM

• Marketing Automation

• Analytics Platforms

• AdTech Platforms

• Integrating MarTech Tools for a Seamless Marketing Ecosystem

• AI and Gen AI in Digital Marketing​

• AI driven CRM​

• AI in Content Creation & Email Marketing​

• Social Media Marketing & SEM with AI​

• Mobile Marketing Strategies and Analytics Using AI​

• Building a Digital Marketing Strategy Grid

• Creating a Detailed Digital Marketing Plan with Actionable Steps

• Presenting and Pitching Your Digital Marketing Strategy

• Applying Learned Concepts to a Real-World Digital Marketing Project

With this Postgraduate Certificate in Digital Marketing, Integrated with AI professionals who want to apply advanced developments in digital marketing and analytics to drive strategic decision-making and enhance business outcomes. Major industries: This program benefits all industries, particularly those involved in strategy, digital marketing, and consulting. Top functions: Some of the functions that can leverage the content covered in this program include marketing, sales, general management, operations, digital marketing, digital analytics, marketing research, and strategies.

The curriculum of the Postgraduate Certificate in Digital Marketing, Integrated with AI from the Asian Institute of Management is designed to equip professionals with practical, performance-driven marketing skills across the digital landscape. It covers core areas such as search engine marketing (SEM), search engine optimization (SEO), social media, display advertising, eCommerce, email marketing, and marketing automation. The program also integrates Artificial Intelligence (AI) tools and strategies to enhance campaign effectiveness and data-driven decision-making. Through expert-led instruction, real-world applications, and a structured learning path, participants gain the capabilities to build and manage impactful digital campaigns in today’s technology-driven business environment.

The Postgraduate Certificate in Digital Marketing, Integrated with AI by the Asian Institute of Management features a blend of live-online sessions and recorded content, ensuring flexibility for participants to learn at their own pace while also engaging in real-time discussions.

The programme fee varies based on the session and enrollment period. For the latest fee structure, please refer to the programme’s brochure or contact the program advisor.

Yes, installment or flexible finance options are available to help participants manage the course fee in a flexible manner. Details about payment plans can be obtained by reaching out to the program advisor.

The duration of the Postgraduate Certificate in Digital Marketing, Integrated with AI typically spans for 26 weeks with weekly efforts of 4-6 hours/week, combining live sessions and pre recorded sessions for self-paced learning and 1-day of immersion and networking event at the Asian Intitute of Management campus.

The Postgraduate Certificate in Digital Marketing, Integrated with AI at the Asian Institute of Management is designed to equip professionals with industry-relevant expertise and a globally benchmarked curriculum. Led by distinguished faculty and industry experts, the program blends theoretical foundations with hands-on applications, ensuring participants gain both conceptual clarity and practical proficiency. It covers core areas such as search engine marketing (SEM), search engine optimization (SEO), social media, display advertising, eCommerce, email marketing, and marketing automation. The program also integrates Artificial Intelligence (AI) tools and strategies to enhance campaign effectiveness and data-driven decision-making. Through expert-led instruction, real-world applications, and a structured learning path, participants gain the capabilities to build and manage impactful digital campaigns in today’s technology-driven business environment.

Upon successful completion of the program, participants will receive a verified digital certificate from the Asian Institute of Management.

Upon successful completion of the programme, participants will be invited to attend a 1- Day Immersion and Networking Event at the end of the 12-month journey at the Asian Insitute of Management (AIM) campus. During this event, participants will have the opportunity to network with fellow global leaders and interact with programme faculty/directors.

The program equips participants with essential skills in Digital Marketing Strategies Social Media Strategy, Marketing Analytics, Content Strategy, Customer Journey & CRM, Email Marketing, MarTech Integration, AI-Driven Marketing

Emeritus has partnered with the Asian Institute of Management (AIM) to deliver the Postgraduate Certificate in Digital Marketing, Integrated with AI program through an engaging online format. This collaboration enables AIM to extend its world-class education beyond the campus, offering high-impact learning experiences via Emeritus’ cohort-based approach, live faculty sessions, and hands-on projects. Through this partnership, professionals can access AIM’s academic excellence from anywhere in the world.

The AIM–Emeritus partnership combines the academic leadership of the Asian Institute of Management with Emeritus’ global expertise in online learning. With over 250,000 learners from 160+ countries, Emeritus ensures that AIM’s programs are delivered in a collaborative, peer-driven environment that promotes real-world application. This partnership reflects a shared commitment to empowering executives with transformative, future-ready skills.